Job description
Company Description
Founded in 2021, Revalize empowers manufacturing businesses to better design, model, develop, and sell—powering greater outcomes across the entire manufacturing value chain. With a portfolio of industry-leading CPQ, PLM, and design solutions, Revalize provides a more efficient route from idea to cash. We serve more than 15,000 customers across the globe. Revalize is a portfolio company of TA Associates and Hg.
Job Description
As the Product Marketing Manager for a combination of Revalize transactional (e-commerce) and complex engineering ( PLM) products, you will be responsible for driving the marketing strategy, positioning, and promotion of products sold through direct sellers and our online store, ensuring the online store’s offerings are presented in a compelling, customer-centric way. You will focus on driving traffic, increasing conversions, and enhancing the customer experience on the e-store to drive new business growth and seamless retention for relevant Revalize products.
Responsibilities:
Market Research and Analysis
- Conduct market research to understand customer needs, trends, and competitor activity.
- Analyze data from the e-store, customer feedback, and industry trends to identify opportunities for growth.
- Understand the target audience’s behaviors, preferences, and pain points to tailor marketing efforts.
Product Positioning and Messaging
- Work closely with product teams to create clear, consistent, and engaging content that communicates the benefits and differentiators of products and resonates with the target audience.
Go-to-Market Strategy
- Plan and execute product launches for new features or offerings in the e-store
- Work with key marketing functions to develop integrated marketing campaigns, including email marketing, social media, SEO, PPC, and content marketing plans.
- Work cross-functionally with product, design, and sales teams to ensure alignment on campaign timelines and messaging.
E-commerce Optimization
- Collaborate with the web development and design teams to ensure a seamless user experience in the e-store.
- Optimize product pages, including images, descriptions, pricing, and call-to-action buttons, for conversions.
- Leverage A/B testing to continuously improve the website and product listings for better performance.
Sales and Conversion Optimization
- Work to increase conversion rates on product pages and drive sales through promotional activities and targeted campaigns.
- Monitor sales data and identify areas for improvement in the marketing funnel.
- Leverage customer reviews, ratings, and testimonials to enhance product credibility and trust.
Performance Reporting
- Track and report on the success of product marketing initiatives, providing insights into what’s working and areas for improvement.
Budget Management
- Develop and manage the product marketing budget for the e-store, ensuring resources are allocated effectively to maximize ROI.
Qualifications
- 3+ years of experience in manufacturing or engineering software, ecommerce workflows, preferably with SaaS solutions
- Experience executing go-to-market strategies, product launches, and marketing campaigns to drive product awareness and adoption
- Strong communication skills, with ability to define product value propositions, differentiators, and key messaging to target audiences.
- Ability to conduct relevant market research, competitor analysis, and customer segmentation to inform product positioning and strategies.
- Understanding of the online buying journey and how best to drive demand and conversion
- Ability to execute at scale and at pace in a complex, fast-moving business
- Demonstrated ability to work effectively in a remote environment
Additional Information
Qualified applicants will be asked to complete a 30-minute online assessment as a part of your application. The official working time zones are EST for US employees and CET for EMEA employees.
