Job description
Exverus Media is hiring a Search+Social Specialist to join our growing team!
Exverus Media is the data-driven media agency for culture creating, growth-stage brands. From our home office in Los Angeles (and remote!), we’ve won Small Agency of the Year: Media from AdWeek, YouTube Ad of the Year, Media Plan of the Year from AdWeek four times, and were named the fastest growing full-service media agency in the world twice. Not to mention also being selected as one of “LA Times Top Companies to Work For”!
Located in the heart of Hollywood with a stunning office overlooking Los Angeles (and remote!), we offer unlimited vacation and a culture where we are continuously renovating the agency to manage work/life balance. Our clients have included household names like MasterClass, Coca-Cola, Premier Nutrition and many more.
We are analytical. We are creative. And we are human - prioritizing our relationships with teammates and clients above everything else. Are you all of these things, and looking to take the next step in your career?
About the Role:
We are looking for a motivated and detail-oriented Paid Search and Social Media Planner to develop and execute integrated paid advertising campaigns. This role emphasizes collaboration and identifying cross-channel opportunities to maximize performance, optimize spend, and achieve client objectives. This role will be part of a larger performance media team to create key synergies with -commerce/retail media and programmatic media for holistic activation.
Key Responsibilities:
Strategy Development:
- Design and implement comprehensive paid search and paid social strategies that align with client goals.
- Conduct thorough keyword research and audience segmentation to identify growth opportunities, leveraging insights from both channels
Campaign Management & Budget Management:
- Oversee the creation, execution, and optimization of paid search and paid social media campaigns across platforms like Google, Bing, SA360, Meta (Facebook/Instagram), TikTok / TikTok Search Ads, Pinterest, Snapchat, LinkedIn, Reddit, X and others.
- Manage campaign builds, budgets, bids, pacing, to ensure maximum ROI based on campaign parameters
- Working knowledge of Pixel tracking & UTM tagging
Cross-Channel Collaboration:
- Work closely with internal teams to identify and leverage cross-channel marketing opportunities that enhance overall campaign effectiveness.
- Share insights and strategies across paid search and social media to create a unified approach that maximizes impact.
Performance Optimization:
- Monitor and analyze campaign performance metrics to identify areas for improvement and innovation.
- Conduct A/B testing and implement optimization strategies to enhance campaign effectiveness.
- Deliver relevant insights for actionable optimizations that ladder up to brand and business goals.
Data Analysis:
- Utilize analytics tools (e.g., Google Analytics, Facebook Ads Manager, Skai, Datorama) to track performance, generate reports, and derive actionable insights.
- Keyword Analysis Tool Experience (SpyFu, SEMRush, etc)
- Focus on storytelling through data to share holistic performance updates and recommendations to clients based on data analysis.
Client Communication:
- Act as a primary point of contact for cross-functional teams regarding paid search and paid social campaigns.
- Build and maintain strong relationships by delivering insights and strategic recommendations, ensuring alignment with overall marketing objectives.
Trend Monitoring:
- Stay informed about the latest trends and best practices in paid search and paid social advertising.
- Share relevant insights with clients and the team to foster continuous improvement in campaign strategies.
3+ years of experience in digital media, specifically focused on paid search and paid social media. Agency experience preferred.
3+ years of client facing experience presenting media plan recommendations and reporting on campaign performance,
Proven track record of managing successful paid search and paid social campaigns.
Strong analytical skills with experience in tools like Google Ads/SA360, Skai, etc.
Excellent written and verbal communication skills.
Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
Competitive compensation
Unlimited paid time off policy + mandatory minimum vacation per year
Flexible working hours and locations
Benefits (Health, Dental, Vision, 401(k) w/ matching, all the big ones)
Join one of “LA Times Top Companies To Work For”!
When You Meet Us:
We will talk about your direct experience leading a client’s media strategy from strategy to reporting, your experience providing new ideas and fresh thinking, and your desire to work in a dynamic, award-winning environment with world class brands and people
We look forward to meeting you!
