Job description
Drive performance. Elevate strategy. Deliver results.
Join a team where your campaign expertise directly fuels revenue growth and market expansion, helping us bring more partners into the organization and empowering the practices we serve to reach more patients and grow their impact.
POSITION OVERVIEW
We are seeking a highly motivated and experienced Senior Brand Strategist to lead the strategy, execution, and optimization of digital marketing campaigns across multiple platforms for two distinct brands. This role is instrumental in generating high-quality leads and driving measurable results that directly support sales and growth initiatives.
The ideal candidate will have a proven track record in managing multi-channel advertising campaigns, a firm grasp of performance metrics, and the ability to craft compelling creatives tailored to specialized professional audiences—specifically orthodontists, dentists, and oral surgeons. You will oversee a combined monthly ad spend of approximately $40,000 and be responsible for developing and refining full-funnel strategies using platforms such as Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), LinkedIn, email, SMS, and direct mail.
In addition to executing campaigns, you will collaborate closely with the creative and sales teams, utilizing AI tools to enhance campaign development and leveraging data platforms such as Google Data Studio (Looker), Supermetrics, and Google Sheets for real-time performance reporting. The successful candidate is detail-oriented, strategic, and thrives in a fast-paced, results-driven environment.
RESPONSIBILITIES
- Strategically manage and continuously optimize lead generation campaigns across multiple platforms—including Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), LinkedIn, Retargeting, Email, SMS, and Direct Mail—to drive a steady stream of high-quality leads across two brands.
- Oversee and allocate a combined monthly ad spend of approximately $40,000, ensuring maximum return on investment across channels.
- Analyze and leverage our internal resource library to identify effective messaging angles and develop fresh, targeted lead magnets that speak directly to the evolving needs of our ideal client profile.
- Develop compelling, high-converting ad creatives that resonate with dental, orthodontic, and oral surgery professionals, aligning seamlessly with brand messaging and campaign goals.
- Build and optimize comprehensive marketing funnels in HighLevel, designed to nurture leads through each stage of the buyer journey and increase booked calls with the sales team.
- Consistently meet or exceed performance benchmarks—including booked calls, closed deals, and cost per lead (CPL).
- Collaborate closely with the creative team to produce high-impact photo and video assets that elevate campaign performance.
- Leverage AI-powered tools to enhance campaign copywriting, ideation, and creative production, ensuring innovative and data-driven marketing execution.
- Participate in daily huddles with the sales team to gain insights into lead quality and campaign effectiveness, making real-time adjustments to improve outcomes.
- Work cross-functionally with departments—including sales and leadership—to ensure campaign strategy and execution align with overall business objectives.
- Act as a key partner to the sales team by understanding the full lead-to-sale lifecycle and identifying which marketing materials most effectively drive client conversions.
- Own the end-to-end reporting of all marketing efforts, clearly connecting campaign performance to sales outcomes and business growth.
- Utilize platforms such as Google Data Studio (Looker), Supermetrics, and Google Sheets to track, visualize, and report on performance metrics and KPIs.
REQUIREMENTS
- 5+ years of experience in a digital marketing agency of comparable size, with strong preference given to candidates who have worked within the private practice or healthcare sector.
- Deep expertise in managing advertising campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, and YouTube), LinkedIn, and Direct Mail, with a proven ability to drive measurable results.
- Exceptional skills in copywriting, ad creative development, and performance analysis, with the ability to craft messaging that resonates with niche professional audiences.
- Hands-on experience with HighLevel or similar funnel-building and marketing automation platforms.
- Working knowledge of AI-driven marketing tools for content creation, ideation, and campaign enhancement is highly desirable.
- Strong team orientation and the ability to collaborate effectively across departments while thriving in a fast-paced, results-driven environment.
- Complete ownership of the role is expected, with direct reporting to the CEO. Candidates must demonstrate a strong drive for results, operate with a high level of accountability, and be capable of working independently with minimal oversight in a fast-moving environment.
ABOUT HIP
At HIP, we don’t have clients—we have partners. Everything we do is rooted in a collaborative mindset, where we grow together and succeed together. Our core values aren’t just words on a slide; they’re how we show up every day to make a difference for our partners, their teams, and their communities.
Bring Your Genius
What are you passionate about? What gets you in a flow state where work doesn’t feel like work? Everyone here has something they’re great at—a zone where they can bring energy, passion, and focus. That’s your genius. It’s not about just showing up; it’s about showing up with purpose and using your unique talents to push us all forward.
Elevate Others
Success isn’t about climbing the ladder alone. It’s about lifting others up along the way. Whether it’s mentoring a teammate, helping a partner’s team crush their goals, or just stepping in to support someone, we’re here to make sure everyone around us wins. Elevating others isn’t just a nice idea—it’s how we get better together.
Drive Value
It’s not about just checking the boxes. It’s about asking, is this actually working? Does this help our partners succeed? If something’s not driving value, we rethink it. We’re here to add real, measurable results—not fluff. And sometimes, that means going beyond the usual playbook to figure out what’s best for this partner, right now.
Own It
This is simple: take responsibility. If you’re in a role, own it. If something needs fixing, fix it. No passing the buck. We trust every person here to show up, take charge, and deliver. It’s not about perfection; it’s about stepping up and doing the work—together.
These aren’t just ideas—they’re what make us HIP. Let’s live them out every single day.
Brand Promises
At HIP, these promises guide how we serve our partners every day. They reflect what we stand for and how we ensure meaningful impact.
We Are More Than Marketing
It’s not just about running ads or generating leads. That’s just the starting point. HIP goes deeper to help partners grow their practices, strengthen their teams, and build scalable systems. Marketing is only one piece of the puzzle. The bigger picture is about transforming practices for long-term success.
We Provide a Holistic Approach
Everything in a practice is interconnected—operations, team structure, marketing, and patient experience. HIP takes a step back to look at the full picture. It’s not about quick fixes but about ensuring that every piece works together to create sustainable growth.
We Provide a White Glove Experience
HIP aims to deliver an elite level of service in every interaction. Whether it’s a call, a meeting, or a solution, partners should feel valued and supported at every step. It’s about creating an experience where partners know their success is always the priority.
We Go Beyond the Business
HIP is focused on building real relationships with partners. It’s not just about numbers or transactions—it’s about understanding their goals, challenges, and vision. When there’s trust and connection, the partnership goes beyond just business. It creates a foundation for mutual success.
BENEFITS
- 401(k) matching
- Dental Insurance
- Health Insurance
- Vision Insurance
- Life Insurance
- PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days and sick/ personal days)
- Remote position
SCHEDULE
- 8-hour shift
- 8 am- 5 pm CST
- Monday to Friday
COMPENSATION
- $70,000- $80,000 annually (depending on experience)
- Variable Compensation package based on KPIs
- OTE up to $150K annually
- Full-time W2 position for domestic candidates ONLY
