Senior Content Designer

Job description

Hi, We’re AffiniPay!

AffiniPay is a leading fintech company, based out of Austin, Texas. As the market leader in professional services payments and practice management software, AffiniPay’s tech products serve legal, accounting, architectural, engineering and construction firms. AffiniPay has been recognized as one of Inc. 5000’s fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well!

As a Senior Content Designer, you’ll define and elevate the content vision and strategy across multiple product areas or an entire product line. You’ll provide strategic direction, hands-on mentorship, and content leadership to product and design teams, driving clarity and consistency at scale.

Partnering with cross-functional leaders, you’ll identify high-impact opportunities, solve complex language challenges, and deliver innovative content solutions that shape user experiences and drive business growth. You’ll influence product roadmaps and organizational priorities through a content-first lens, while establishing scalable content principles, patterns, and best practices—especially in emerging areas like AI and automation.

You’ll translate complex business goals into actionable strategies, build strong partnerships across Product, Engineering, Research, and Marketing, and advocate for user needs at the executive level. As a culture carrier, you’ll champion content excellence and help grow a world-class design organization by attracting and developing top talent.

What You’ll Do

• Define & Champion Strategic Product-Led Growth

  • Define, articulate, and champion the overarching content vision and strategy that directly drives transformative product-led growth across an entire product portfolio or strategic business unit.
  • Set the strategic direction for leveraging AI and automation in content experiences, identifying opportunities for competitive differentiation, new market creation, and exponential user value, ultimately ensuring sustainable business growth through smart, scalable content.
  • Own the holistic user journey from a content perspective and ensure content design contributes meaningfully to core business objectives (e.g., user acquisition, activation, retention, revenue).

•  Build & Lead Cross-Functional Partnerships

  • Build and nurture executive-level partnerships with Product, Engineering, Research, Marketing, and Business Leadership to influence product roadmaps, organizational priorities, and overall company strategy through the lens of content.
  • Guide and empower design and content teams to collaborate effectively with engineering leadership, defining content and language implications of design decisions, especially for complex AI/ML systems and highly automated workflows.

• Cultivate User Empathy & Design Excellence

  • Instill a deep culture of user empathy across the organization, advocating for the user’s comprehension and information needs at the highest strategic levels and ensuring content decisions are rooted in profound customer understanding.
  • Establish and evolve enterprise-level content principles, standards, and best practices across the design and product organizations, ensuring a cohesive, intuitive, and highly refined content experience that considers the unique challenges and opportunities of AI/automation in user interfaces and content generation.
  • Provide critical feedback and guidance to maintain the highest quality content deliverables across the team and broader product organization.

• Elevate Design Craft & Systemic Impact

  • Set the bar for content design excellence and innovation, leveraging a masterful command of user-centered content design methodologies, content strategy, and UX writing principles, including cutting-edge applications of AI, generative content, and content automation, to solve the most ambiguous and impactful language and communication problems.
  • Own the vision, strategy, and evolution of the content guidelines, patterns, and documentation within the enterprise-level design system, ensuring it is a scalable, robust, and indispensable asset for content efficiency, consistency, and innovation across the entire product ecosystem, guiding its adaptation for future AI/ML applications and content generation.
  • Oversee the development of consistent voice and tone across all product touchpoints and service experiences, ensuring strong alignment with brand and marketing efforts.

• Inspire & Influence Design Organization

  • Serve as a key strategic partner and influencer for Product, Engineering, User Research, and Marketing leadership, shaping company-wide initiatives and ensuring content design has a voice at every strategic table.
  • Articulate complex, often undefined strategic communication problems and content solutions with unparalleled clarity and persuasive influence to executive stakeholders, fostering a truly innovative and AI-first content culture.
  • Mentor, coach, and inspire content designers and product designers on content-related matters, fostering their professional growth, advocating for their needs, and shaping the next generation of content leaders.

• Drive Organizational Scalability & Efficiency

  • Define and implement content design processes, tools, and strategies that optimize the entire product development lifecycle for scalability, maintainability, and maximum organizational impact, actively leading initiatives for content automation and AI-driven efficiencies.
  • Champion product-led content strategies that enable exponential self-service adoption and minimize reliance on human intervention, through intuitive instructional design and clear messaging.

• Pioneer Innovation & Future Vision

  • Anticipate future trends and technological shifts, particularly in AI, human-computer interaction, and product-led growth strategies, to define and champion innovative content solutions that position the company as a market leader.
  • Orchestrate advanced user research initiatives related to content and collaborate strategically with research leadership to uncover foundational insights, address complex challenges like AI explainability, bias mitigation, and user trust in language, and drive breakthrough innovation in content experiences.
  • Direct the development of visionary content prototypes and strategic proofs-of-concept that push the boundaries of user experience, validate new market opportunities, and demonstrate the transformative power of AI/automation in creating novel user interactions and content capabilities.

About You

• 5 - 9+ years in content strategy, UX writing, or content design (2+ years in a lead role), with a bachelor’s in English, HCI, Communications, or related field—or equivalent experience.
• Strong portfolio showing strategic content leadership across platforms, business impact, and content culture contributions.
• Deep expertise in user-centered content design and research methodologies, including tool evaluation, CMS, and AI content systems.
• Skilled in defining research strategies and leading strategic content insights in collaboration with Research teams.
• Exceptional communicator with proven ability to influence VP-level stakeholders and build strong cross-functional partnerships.
• Visionary in UX writing, accessibility, ethical content design, and systems governance—able to define and scale enterprise content standards.

Experienced in leveraging AI and automation in content strategy, and driving product-led growth through content.

• Confident facilitator with Design Thinking expertise, and thrives in ambiguity, working autonomously on multiple initiatives.

Nice to Haves

• Experience with the financial technology (fintech) industry, legaltech industry, or SaaS products.

Our Story

Founded in 2005, AffiniPay’s mission is to build technology products that helps professionals focus on the work they love. As the leader in the professional payments industry, AffiniPay’s products serve legal, accounting, architectural, engineering and construction firms. Our portfolio of software solutions include MyCase (Legal Practice Management Software), CASEpeer (Practice Management for Personal Injury Firms), and Docketwise (Immigration & Case Management Software). Our portfolio of payment solutions include LawPay (Legal), AffiniPay for Associations (Associations), CPACharge (Accounting Professionals), and ClientPay (Architect, Engineer, and Construction). AffiniPay’s products serve over one hundred thousand users, and we are noted as one of the fastest growing tech companies in Austin, Texas. We are constantly looking for talent to join our team to continue playing a key part in unlocking our potential.

Diversity, Equity & Inclusion at AffiniPay

At AffiniPay, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We are committed to creating a welcoming and transparent environment for all that embraces those differences through education, equal access to opportunities and information, inclusionary programs, and community outreach.

B enefits that Benefit You!

As a people first culture, we believe it is important that our teammates are happy, healthy, and productive.  In order to best support that, AffiniPay provides award-winning benefits that can make a difference in your life - right now and for the future.

• All employees receive fully covered medical, dental and vision coverage- Choose from our 2 available health plans based on what fits you and/or your family!
• Have some fur babies? - We offer them insurance too!
• RELAX and enjoy your time away with our flexible paid time off policy!
• We will help you plan for your future - 401K, or RRSP if in Canada, with a company match
• Competitive compensation packages that include mid-year and end-of-year bonuses and equity options for all full-time employees
• Health Wellness Program that includes nutrition consultations, mental health apps, and access to discounted memberships
• Have plans to grow your family? - Parental resources, including 16 weeks of paid time off for primary caregivers
• Professional development opportunities including mentorships, leadership programs and our AffiniPayU courses
• We believe it is important to give back with our Matching Gift Program and organized activities focused on donations, volunteerism and supporting the local communities throughout the country
• D&I initiatives provide educational opportunities regarding multicultural issues, tolerance, and celebrating diversity among our entire staff
• An incredible, in-office experience at our headquarters in Austin and San Diego including free lunch delivery, a fully stocked kitchen, and some “sweet” surprises for those afternoon pick-me-ups

Security Advisory

Our hiring teams at AffiniPay are dedicated to recruiting top talent that share our passion for serving the professional services industry through innovative financial technology.  As such, our Talent Acquisition Team only follows legitimate hiring practices.  We will always communicate with our candidates using emails with the AffiniPay domain and will never ask for sensitive/personal data during the application process.  All interviews take place over phone call, Zoom/Google Meet or in person.  All offers are communicated verbally by our Talent Acquisition Specialists with a written offer letter as a follow up.