Job description
Freebird is rapidly growing, and we’re looking for a strategic and insightful Senior Customer Insights & Direct-Response Strategist. This critical role balances deep customer research and insights (50%) with the implementation of persuasive direct-response messaging and sales strategies (50%). You’ll uncover exactly what motivates our customers, then translate those insights into powerful messaging, landing pages, emails, ads, and funnel optimizations that significantly increase conversions and drive business growth.
What You’ll Do:
Customer Insights & Research (50%):
- Conduct in-depth voice-of-customer research including surveys, customer interviews, review analysis, and competitor assessments.
- Identify the emotional and psychological drivers behind customer decisions, clearly pinpointing what motivates customers, what they value most, and what builds trust.
Direct-Response Execution & Messaging Strategy (50%):
- Leverage customer insights to craft highly persuasive direct-response copy for landing pages, email campaigns, advertisements, and website content.
- Strategically structure funnels and offers to align precisely with customer motivations, optimizing the customer journey to drive conversions.
- Provide ongoing training and guidance to internal teams, ensuring consistent implementation of validated messaging strategies across all marketing channels.
Data-Driven Testing & Validation:
- Regularly run structured messaging and copy tests (A/B testing) to validate ideas, refine strategies, and consistently improve conversion rates.
- Clearly communicate insights and test results across the organization to influence strategic marketing decisions.
Core Competencies & Requirements:
Customer & Market Research:
- Deep understanding of customers through voice-of-customer data, qualitative research (surveys, interviews), and competitor analyses.
- Ability to clearly synthesize and communicate what matters most to specific audiences.
Direct-Response Copywriting:
- Mastery in crafting clear, persuasive headlines, subheadlines, body copy, and CTAs.
- Proven experience writing and structuring copy for high-converting DTC landing pages.
Consumer Psychology:
- Strong grasp of psychological triggers including urgency, scarcity, social proof, authority, and framing.
- Ability to leverage emotional and rational buying triggers to drive consumer action.
Offer Framing & Pricing Strategy:
- Skilled at structuring compelling offers such as bundles, discounts, guarantees, and upsells.
- Proficiency in positioning pricing effectively and communicating clear value.
Information Architecture (Strategic UX):
- Expertise in structuring strategic landing page flows (e.g., problem → solution → social proof → offer → guarantee).
- Ability to clearly storyboard landing pages and funnels for designers.
Data-Driven Decision Making:
- Experience using test data, conversion analytics, heatmaps, user session recordings, and post-purchase surveys.
- Adept at leveraging qualitative and quantitative insights to develop and validate hypotheses.
Creative & Strategic Ideation:
- Capability to rapidly ideate, prioritize, and develop strategic messaging frameworks and concepts.
- Strong instinct for identifying high-impact ideas based on experience and data.
Testing Methodology & Analysis:
- Understanding of structuring A/B tests for clear, meaningful outcomes.
- Ability to analyze test results effectively, identifying actionable learnings and clear next steps.
Ideal Candidate Background:
- Customer insights expert with extensive direct-response copywriting or funnel optimization experience.
- Direct-response marketer skilled at leveraging consumer insights and research data to drive powerful sales messaging.
- Experienced product marketer or growth strategist with a balanced background in customer research and persuasive copywriting, specifically within ecommerce or consumer goods.
Why Join Freebird?
- Over one million customers: Join a rapidly growing brand known for powerful, customer-first products.
- Massive impact: Drive substantial business growth with full ownership of conversion, messaging, and funnel strategy.
- Strategic leadership: Become the go-to expert shaping messaging, copywriting, and conversion strategy across the entire company.
- Flexible & autonomous: Enjoy remote-friendly work, flexibility, and direct collaboration with senior leadership.
- Rewarding compensation: Competitive salary, performance bonuses, and meaningful long-term growth opportunities.
Benefits
- Fully Remote Flexibility: Work from wherever you thrive best
- Comprehensive Medical Benefits: Premium medical plans designed to support your health and wellness
- Competitive Compensation & Bonuses: A strong base salary + performance bonuses tied to impact
- 401(k) with Company Match: Helping you plan and save for the long-term
- Unlimited PTO: Take the time you need to recharge and show up at your best
- Opportunities for Growth: Elevate your career with the chance to scale into a senior leadership position
Ready to Apply?
If you’re passionate about blending impactful messaging, rigorous consumer insights, compelling copywriting, and strategic UX design to drive exceptional conversions, Freebird is the place for you.
