Job description
Freebird is experiencing incredible growth, and we’re searching for a strategic, results-focused Conversion & Messaging Strategist who can dramatically elevate our business by crafting clear, compelling, and data-driven messaging strategies. This critical role blends meaningful consumer insights, powerful direct-response copywriting, persuasive offer creation, and strategic UX design to create funnels and landing pages that convert at a significantly higher rate.
What You’ll Do:
Consumer Insights & Messaging Testing:
- Conduct deep voice-of-customer research using surveys, customer interviews, reviews, and competitor analysis.
- Run data-driven messaging tests to identify precisely what resonates most deeply with our audience, determining the highest-impact messaging hierarchy (what to say first, what visuals to use, what drives trust, etc.).
Strategic Funnel & Landing Page Creation:
- Translate customer insights into highly effective landing page and funnel strategies, clearly outlining messaging, visuals, and offer positioning.
- Collaborate closely with UX designers to effectively bring your strategic vision to life with optimal user experience design.
Direct-Response Copywriting & Offer Framing:
- Craft powerful, persuasive copy that clearly communicates key benefits, builds trust, and drives action.
- Design compelling offers and pricing strategies that resonate deeply with customers and maximize conversions.
Data-Driven Experimentation:
- Lead rigorous A/B testing to validate messaging, offers, layouts, and content, ensuring continuous optimization based on meaningful insights.
- Analyze and clearly communicate results and strategic insights across the organization.
Cross-Functional Collaboration & Training:
- Act as the internal expert on customer-driven messaging, partnering closely with Email, Paid Media, Creative, Product, and Web teams.
- Provide training and guidance across teams to ensure consistent application of validated messaging frameworks.
5+ years of proven experience in direct-response copywriting, consumer insights, messaging strategy, CRO, or growth marketing, ideally within a fast-growing DTC/eCommerce environment.
Demonstrated track record of leveraging data-driven insights to build high-converting landing pages and marketing funnels.
Strong proficiency in consumer psychology, behavioral insights, and persuasive communication techniques.
Proven ability to conduct robust research and testing to identify and validate impactful messaging and offers.
Experience in clearly articulating strategic funnel concepts to UX designers and collaborating effectively to create exceptional user experiences.
Exceptional analytical skills with experience in experimentation, A/B testing, and insightful interpretation of results.
Ideal Candidate Background:
- Strategic conversion and direct-response copywriting specialist from a high-performance DTC/eCommerce brand.
- Product marketer with extensive funnel-building and consumer-insight experience.
- Growth marketer or CRO expert with a proven record of messaging strategy development and validated conversion improvements.
Why Join Freebird?
- Over one million customers: Join a rapidly growing brand known for powerful, customer-first products.
- Massive impact: Drive substantial business growth with full ownership of conversion, messaging, and funnel strategy.
- Strategic leadership: Become the go-to expert shaping messaging, copywriting, and conversion strategy across the entire company.
- Flexible & autonomous: Enjoy remote-friendly work, flexibility, and direct collaboration with senior leadership.
- Rewarding compensation: Competitive salary, performance bonuses, and meaningful long-term growth opportunities.
Benefits
- Fully Remote Flexibility: Work from wherever you thrive best
- Comprehensive Medical Benefits: Premium medical plans designed to support your health and wellness
- Competitive Compensation & Bonuses: A strong base salary + performance bonuses tied to impact
- 401(k) with Company Match: Helping you plan and save for the long-term
- Unlimited PTO: Take the time you need to recharge and show up at your best
- Opportunities for Growth: Elevate your career with the chance to scale into a senior leadership position
Ready to Apply?
If you’re passionate about blending impactful messaging, rigorous consumer insights, compelling copywriting, and strategic UX design to drive exceptional conversions, Freebird is the place for you.
