Job description
As the Senior Global Account-Based Marketing (ABM) Manager, you will play a pivotal role in shaping and executing Hyperproof’s ABM strategy. You’ll own the global digital ABM programs end to end—leading strategy, execution, and performance—while serving as the key connector between field sales (Commercial & Enterprise), digital marketing, and business operations.
Reporting to the Sr. Director of ABM and Demand, you will be responsible for driving demand through ABM motions and data-driven campaigns, scaling and optimizing performance across digital channels, reporting on attribution and ROI, and collaborating cross-functionally to achieve ambitious SQO pipeline and revenue goals.
This role is ideal for a results-oriented professional with a strong analytical mindset and a passion for leadership in a fast-paced B2B SaaS environment.
WHO YOU ARE
You are a seasoned ABM and digital marketer with a passion for leadership and a proven track record of scaling demand in a B2B SaaS environment. You thrive in data-driven decision-making, are comfortable working in a fast-paced environment, have a bias for action, and can develop and execute strategies that align with company growth goals.
As an ABM expert, you have proven experience designing, executing, measuring, and optimizing different ABM motions (1:1, 1:few, 1:many). You act as a key agent of alignment and collaboration across different teams to excel in ABM as an organization. You are results-driven and have an aptitude for new technologies and AI.
This role is a unique opportunity for an ABM leader to drive impact in a scaling startup using ABM and owning critical marketing metrics and strategies.
CORE COMPETENCIES
Planning
- Own and evolve the global ABM strategy to align with business objectives and growth targets.
- Define account segmentation, tiering, and targeting frameworks across Commercial and Enterprise segments.
- Design personalized ABM campaigns that align to different funnel stages and buyer personas.
- Build, maintain, and scale a global ABM playbook to ensure consistent execution across US & EU teams.
MarTech Optimization
- Own and optimize the ABM tech stack, including 6Sense, Common Room, and integrations with Salesforce and Hubspot
- Partner with Business Operations to ensure accurate data flow and reporting across platforms.
- Drive experimentation and innovation by piloting new ABM tools and capabilities.
- Build and manage real-time dashboards to track performance, engagement, pipeline impact, and ROI.
Digital Marketing Execution
- Plan, launch, and optimize paid ABM campaigns across channels like LinkedIn, display, and other digital platforms.
- Leverage intent, engagement, and behavioral signals to dynamically adjust campaign tactics and targeting.
- Collaborate with content and creative teams to develop assets that align to campaign goals and account personas.
- Monitor and report on campaign performance, making data-driven recommendations for improvement.
Enablement
- Build sales-facing resources including 1:1 playbooks, messaging templates, and battlecards tailored to target accounts.
- Train sales teams on ABM tactics, account insights, and best practices to support outreach and follow-up.
- Regularly communicate ABM program performance, insights, and learnings to the GTM team.
- Partner with Sales Enablement to drive alignment and ensure cohesive prospect engagement strategies.
Collaboration
- Serve as the strategic partner to Commercial and Enterprise Sales, aligning ABM programs with pipeline goals and account plans.
- Facilitate regular feedback loops with account teams to refine targeting, messaging, and execution.
- Collaborate Cross-Functionally: Work closely with the Creative and Content teams to design and test new ad formats, messaging, and landing pages.
- Act as the voice of Sales in ABM program design, ensuring alignment with field needs and revenue objectives.
- Oversee external agencies and contractors to scale campaigns and deliver intended outcomes.
IN THE LIFE OF AN ABM MANAGER
Daily:
- ABM Execution: Develop, monitor, and optimize ABM playbooks using ICP and intent signals.
- Own Paid Digital Campaign Execution: Manage and optimize campaigns across Google Ads, LinkedIn Ads, and other digital platforms to drive qualified conversions and improve ROI.
- Data Analysis and Insights: Monitor campaign performance daily, analyze data to identify trends, report on attribution touchpoints, and implement optimizations to meet or exceed performance goals.
- Collaborate Cross-Functionally: Work closely with the Creative and Content teams to design and test new ad formats, messaging, and landing pages.
- Oversee external agencies and contractors to scale campaigns and deliver intended outcomes.
Weekly:
- ABM Orchestration: Work closely with Sales, Field, Partner and Account Development teams to select accounts and prioritize the right motions for each.
- Performance Reporting: Deliver weekly updates on ABM campaign metrics, budget utilization, and strategic insights to the Sr. Director of ABM and Demand and other stakeholders.
- Strategic Collaboration: Partner with the Business Operations, Account Development, and Sales teams to align on pipeline goals and ensure seamless account & lead handoff processes.
- Attribution: Lead our attribution efforts providing material insights on the customer journey and informing decisions on what touchpoints to prioritize.
Quarterly:
- ABM Modeling: Work with the ABM Demand team as well as Marketing & Sales leadership to forecast and model ABM motions (1:1, 1:few, 1:many) for the quarter, map related campaigns, and allocate resources and budget to execute successfully.
- Strategic Demand Planning: Develop and refine a comprehensive paid digital marketing strategy for ABM that aligns with quarterly and annual business goals.
- Channel Expansion and Experimentation: Test and evaluate new paid marketing channels to diversify lead sources and enhance scalability.
- KPI Alignment and Review: Assess key performance indicators (KPIs), including cost per lead (CPL), cost per Sales Qualified Opportunity (SQO), and Customer Acquisition Cost, ensuring metrics improve each quarter.
HOW YOU’LL KNOW YOU’RE SUCCESSFUL
90 Days: Demonstrate early wins in ABM and campaign performance delivering on SQO targets by indexing on quality of conversions, reducing cost of conversions, and improving click-through rates across key platforms.
6 Months: Drive a measurable increase in SQOs via ABM, while maintaining or reducing acquisition costs.
1 Year: Successfully scale ABM and paid marketing programs, implement new channels, and build a high-performing team aligned to company growth objectives.
WHAT YOU’LL BRING
Experience: 7+ years in digital marketing with a focus on ABM and demand generation for B2B SaaS organizations.
Tools: Proficiency in LinkedIn Advertising, Google Ads, HubSpot, Salesforce, and 6Sense. Familiarity with tools like Common Room and Clay, as well as appetite to explore AI models and platforms.
Leadership: Demonstrated ability to partner cross-functionally, align on objectives, influence strategies, and deliver company-wide outcomes.
Strategic Vision: Expertise in creating and executing strategies that deliver measurable results.
Data-Driven Approach: Proven experience in analyzing data and translating insights into actionable optimizations.
Candidate Experience
We value your time and want you to know what to expect from us. For this interview, we expect to ask you to participate in 6 interviews total and expect this to be completed in 3.5 hours over two weeks.
- Interview Outline
- 1st Interview – Talent Acquisition (30 min)
- 2nd Interview – Hiring Manager: Sr. Director of ABM and Demand – (30 min - 45 min)
- 3rd Interview - Bar Raiser - SVP of Marketing (30 min - 45 min)
- 4th Interview – Director of Business & Revenue Operations – (30 min)
- 5 th Interview – Peer Panel – (45 min)
- 6 th Interview – ADR/BDR Manager – (30 min)
- Final Interview – Project Panel Presentation – (45 min)
The full compensation package is based on candidate experience and certifications.
Remote USA
$120,000—$145,000 USD
WHERE YOU’LL GO
- Hyperproof also loves to see an internal transfer. If a linear career path is not what you’re looking for, you can work with your manager and our people team to explore lateral moves to other parts of the organization as you continue to grow with us.
WHAT WE OFFER TO OUR EMPLOYEES
Please note: Benefits listed below are for employees in the United States; contractor roles or international positions may differ
- Annual compensation reviews + equity
- Unlimited PTO: strongly encouraged to unplug and recharge
- Health: coverage for medical, dental, and vision - employee and dependents
- 401K, which vests immediately, complete with a 4% company match
- 12 weeks of Parental leave and 1 year free diapers and wipes with Honest
- Annual company in-person events and quarterly in-person connects
- $500 home office stipend - at the time of hire. Any additional home office needs are requested as needed.
- $100 quarterly paid wellness stipend
- Pet insurance discount
- Slack channel notifications turn off after 5 pm based on your time zone
- Two Hypercharge weeks of rest where we close company-wide (July & Dec)
It’s an exciting time to be at Hyperproof — we recently raised $40 million in our Series B financing, further cementing Hyperproof as the emerging leader in the risk and compliance management space.
At Hyperproof’s core are our passionate team members who focus on user experience, beautiful design, and evangelize a positive social impact of our cloud based platform. We help organizations streamline their risk and compliance workflows so our customers can spend more time strategically managing programs and less time wrangling spreadsheets.
We are disrupting the governance, risk, and compliance software space with our innovative platform by helping traditionally unsung heroes (compliance professionals) do the right things so the wrong things don’t happen.
Learn more about the @hyperproof culture and how it all started.
EQUAL OPPORTUNITY EMPLOYER
Hyperproof is committed to a diverse and inclusive workplace — it’s one of our core values! Hyperproof is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role, but your experience doesn’t perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.
