Job description
BeyondTrust is a place where you can bring your purpose to life through the work that you do, creating a safer world through our cybersecurity SaaS portfolio.
Our culture of flexibility, trust, and continual learning means you will be recognized for your growth and for the impact you make on our success. You will be surrounded by people who challenge, support, and inspire you to be the best version of yourself.
The Role
BeyondTrust is seeking an experienced and results-oriented Senior Manager of Event Marketing to oversee the planning and execution of high-impact events across North America and select global regions. This role will be responsible for driving event strategy, managing execution, and leading a small team to support demand generation, customer engagement, and brand elevation through trade shows, conferences, customer events, and virtual experiences.
As a key member of the marketing organization, the Senior Manager will partner with cross-functional stakeholders in sales, product, customer success, and brand marketing to deliver programs that align with go-to-market priorities and support pipeline acceleration.
This position is ideal for a strong people leader and hands-on event marketer who thrives in a fast-paced environment and is passionate about creating memorable, data-driven event experiences that make a measurable business impact.
What You’ll Do
Event Strategy & Planning
- Contribute to and execute BeyondTrust’s event strategy aligned with corporate marketing and demand generation objectives.
- Manage a calendar of regional and industry events, including trade shows, proprietary events, customer roundtables, and executive programs.
- Lead event strategy for assigned markets and ensure alignment with product launches, sales goals, and regional growth plans.
Team Management & Execution
- Manage and mentor a team of event coordinators and specialists; provide guidance, feedback, and professional development support.
- Oversee all aspects of event execution, including logistics, vendor management, speaker coordination, and on-site support.
- Collaborate with internal stakeholders (content, design, digital) to create compelling event experiences and materials.
Cross-Functional Collaboration:
- Partner with Product Marketing, Sales, Customer Success, and Field Marketing to align event content, speakers, and audiences with business objectives.
- Collaborate with Creative, Digital, and Communications teams to ensure cohesive brand messaging and promotional amplification before, during, and after events.
- Serve as a key stakeholder in executive briefings, speaking engagements, and C-level customer programs.
Measurement and Optimization:
- Track and analyze key performance indicators, including pipeline impact, attendee engagement, and lead quality.
- Deliver post-event reports and debriefs with insights and recommendations for future improvements.
- Use data to iterate on event strategy, formats, and audience targeting.
Budget & Vendor Oversight
- Manage budgets for owned events, ensuring high-impact execution within financial constraints.
- Negotiate vendor contracts and oversee vendor relationships, including venues, production partners, and promotional suppliers.
- Maintain accurate cost forecasting and reporting.
What You’ll Bring
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5–7 years of experience in B2B event marketing, with at least 2 years managing direct reports or dotted-line contributors.
- Proven track record of delivering successful trade shows and customer-facing events that drive measurable business results.
- Experience in SaaS, cybersecurity, or technology strongly preferred.
- Strong leadership and project management skills; comfortable managing multiple simultaneous events in a fast-paced environment.
- Familiarity with Salesforce, Eloqua, Tableau, and event tech platforms.
- Exceptional communication and interpersonal skills; comfortable engaging with executive stakeholders.
- Highly organized, detail-oriented, and metrics-driven.
- Willingness to travel (~30–40%) based on event calendar.
Better Together
Diversity. Inclusion. They’re more than just words for us. They are the guiding values of how we build our teams, cultivate leaders, and create a culture where people feel connected.
We take care of our employees so they can take care of our customers. Customers who come from all walks of life just like us. We hire incredible people from diverse backgrounds because when we are different together, we are stronger together.
About Us
BeyondTrust is the worldwide leader in intelligent identity and access security, enabling organizations to protect identities, stop threats, and deliver dynamic access. We are leading the charge in innovating identity-first security and are trusted by 20,000 customers, including 75 of the Fortune 100, plus a global ecosystem of partners.
Learn more at www.beyondtrust.com.
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