Senior Manager, Promotional Strategy & Partner Marketing

Job description

ABOUT THRIVE MARKET

Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,600,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company.

Join us as we bring healthy and sustainable living to millions of Americans in the years to come.

THE ROLE

We’re looking for a strategic, data-driven marketer to lead our promotional and brand marketing programs, as the Sr. Manager, Promotional Strategy & Partner Marketing — someone equally excited about diving into campaign analytics as they are crafting the next big idea. You’ll own our high-volume promotional calendar, partner marketing initiatives, and onsite brand features, turning insights into strategies that drive growth, engagement, and discovery. From shaping category-wide promotions to delivering standout seasonal campaigns, you’ll collaborate across teams, manage budgets and P&Ls, and bring bold ideas to life. If you’re passionate about e-commerce, love blending creativity with analytics, and thrive in a fast-paced environment, this role is your chance to make a major impact.

RESPONSIBILITIES

• Lead the charge on reimagining our daily promotional strategy, overhauling a high-volume, fast-paced calendar to drive long-term company and category growth.
• Pull, analyze, and present promotional campaign performance data on a weekly, monthly, and quarterly basis — using these insights to inform ongoing adjustments and improvements.
• Use your deep understanding of what works (and what doesn’t) to fine-tune promotional financial forecasts and keep our operations running smoothly and efficiently.
• Oversee the promotional P&L for our owned brands (Thrive Market Goods, Rosey, wellmade & f.a.e.), leveraging data to advise on assortment inclusion and shape ongoing strategy.
• Support (and often headline!) company-wide and executive-level presentations, turning complex promotional results into clear, actionable narratives.
• Brand Marketing
• Lead the charge on building high-volume, high-growth partner marketing programs that put our brands front and center — collaborating across multiple arms of the Marketing team to deliver best-in-class campaigns across email, social, blog, and beyond.
• Own internal P&L for partner marketing initiatives, ensuring that programs are strategically planned to meet and exceed annual funding goals.
• Own strategy and execution for onsite marketing features, including homepage banners, category headers, and seasonal spotlights, partnering closely with product and design to ensure high-visibility campaigns drive discovery, engagement and conversion.
• Oversee marketing efforts across all channels for key seasonal campaigns, creating fun, engaging, and seasonally relevant ideas that wow our members, drive deeper engagement, and surface new and exciting products.
• Identify and implement solutions and partnerships that drive efficiency, simplify processes, and enhance workflow, ensuring high-impact (and high-touch) projects move seamlessly from concept to completion.

QUALIFICATIONS

• E-commerce Expertise: Proven experience in e-commerce, with a strong preference for backgrounds in CPG. You understand the landscape and know how to optimize strategies for maximum impact in a digital-first world.
• Promotional Strategy Leadership: Several years of hands-on experience managing and executing revenue-driving promotional strategies, with a clear point of view on what makes a campaign best-in-class and how to optimize for both engagement and revenue growth.
• Brand Marketing Vision: A keen eye for brand marketing, with the ability to craft and execute compelling storytelling that resonates with partners and provides clear, measurable value. You bring relentless attention to detail, ensuring that every aspect of the brand narrative is carefully executed and impactful.
• Data-Driven Decision-Maker: Comfortable pulling and analyzing data to identify trends, measure performance, and refine strategies, always using insights to drive continuous improvement and greater business impact. Bonus points for experience with overall P&L management and using data to optimize decision-making and maximize profitability.
• People Management: Experienced in leading and mentoring small teams, with a track record of fostering growth, collaboration, and high performance in others.
• Scrappy & Adaptable: Comfortable rolling up your sleeves and thriving in a fast-paced, constantly changing environment. You take on challenges with grit and a “can-do” attitude, no matter how much is on your plate.
• Passion for the Thrive Market Mission: A deep passion for the Thrive Market mission and a commitment to healthy living. You’re motivated by making an impact on both the business and the communities we serve!

BELONG TO A BETTER COMPANY

• Comprehensive health benefits (medical, dental, vision, life and disability)
• Competitive salary (DOE) + equity
• 401k Employer Match
• 9 Days of Observed Holidays
• Flexible Paid Time Off
• Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
• Ability to work in our beautiful co-working space at WeWork in Playa Vista and other locations
• Free Thrive Market membership with exclusive employee discount
• Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform

We’re a community of more than 1 Million + members who are united by a singular belief: It should be easy to find better products, support better brands, make better choices, and build a better world in the process.

At Thrive Market, we believe in building a diverse, inclusive, and authentic culture. If you are excited about this role along with our mission and values, we encourage you to apply.

Thrive Market is an EEO/Veterans/Disabled/LGBTQ employer

At Thrive Market, our goal is to be a diverse and inclusive workplace that is representative, at all job levels, of the members we serve and the communities we operate in. We’re proud to be an inclusive company and an Equal Opportunity Employer and we prohibit discrimination and harassment of any kind. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. If you’re thinking about joining our team, we expect that you would agree!

If you need assistance or accommodation due to a disability, please email us at [email protected] and we’ll be happy to assist you.

Ensure your Thrive Market job offer is legitimate and don’t fall victim to fraud. Thrive Market never seeks payment from job applicants. Thrive Market recruiters will only reach out to applicants from an @thrivemarket.com email address. For added security, where possible, apply through our company website at www.thrivemarket.com.

© Thrive Market 2025 All rights reserved.

JOB INFORMATION

• Compensation Description - The base salary range for this position is $100,000 - $120,000/Per Year.
• Compensation may vary outside of this range depending on several factors, including a candidate’s qualifications, skills, competencies and experience, and geographic location.
• Total Compensation includes Base Salary, Stock Options, Health and Wellness Benefits, Flexible PTO, and more!

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