Senior Webinar and Partner Marketing Manager

Job description

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About this position:

We are seeking a high-energy, results-oriented Senior Webinar and Partner Marketing Manager to lead and scale our webinar and co-marketing programs. In this strategic role, you’ll own the end-to-end vision from strategy to execution that educates the market, expands Later’s reach, and generates high-quality leads that ultimately drive revenue. Although this role focuses on acquisition, your programs will also fuel activation, retention, and expansion campaigns.

This is a high-impact, cross-functional role that requires strong storytelling skills, creative expertise, a partner-first mindset, and a data-driven approach to campaign execution.

You will work closely with other channel owners (paid media, email, in-app, social media, SEO, etc), but will be the primary tactic owner of webinar and co-marketing programs, fully owning the success of the programs. This role reports to the VP of Demand Generation.

The ideal candidate is a data-driven marketer with a proven track record of driving results through webinar and co-marketing campaigns.

What you’ll be doing:

Webinar Strategy and Execution:

• Plan and manage a high-impact webinar calendar featuring Later experts, partners, customers, creators, and industry thought leaders. Drive all aspects of production necessary for full funnel success including promotion, webinar hosting, and follow-up sequencing.

Partner Marketing:

• Identify, develop and scale strategic co-marketing initiatives with industry leading organizations (ex. software platforms, agencies, and creator partners) that have a shared audience to Later that would benefit from our tools and services. Deliver joint campaigns (ie. webinars, email marketing, social media campaigns, etc) that drive shared value.

Crossfunctional Execution:

• Have a deep understanding of Later: Understand Later’s target audiences, spearheading full-funnel paid media campaign strategies that attract and retain Later customers.

• Operate with an audience-oriented approach: Align campaigns with target audience, improving credibility, the user experience, interaction rate, and conversion rates.

• Have a view of the full funnel: Make strategy recommendations for content, creative, landing pages, and remarketing tactics in collaboration with web and creative team-pulling the pieces together to execute on your campaigns.

• Utilize technical skillset and leadership ability: Lead campaigns from the trenches, digging in with your team, then zooming back out to see how decisions impact the big picture and overarching company goals.

• Utilize platform analytics, large datasets, and other tactic specific reporting to understand campaign performance, identify trends, and draw actionable insights.

  • Summarize findings for team and executive leadership.

• Continuous testing and improvements: Apply insights from experiments to refine campaigns and tactics, aiming for better engagement, conversion rates, and user experience.

• Consistently be organized and proactive: Deliver updates and data in an effective and concise manner. Execute on experiments and campaign builds in an organized fashion for transparency and collaborative understanding of results. Take into account personal and team bandwidth, as well as task priorities to balance daily workload.

• Be results-oriented: Collaborate on creating and measuring monthly lead targets and quarterly OKRs

Team / Collaboration:

• While you will execute on as much of the production as possible, you will have crossfunctional support including design, web page creation, email marketing and ad deployment. With crossfunctional efforts, you will lead the charge on keeping producers on track.
  • Cross-functional collaboration with teams including product, web and creative, sales and revenue operations to ensure alignment in support of achieving demand generation goals.
  • Partner with the sales and product teams to ensure that leads generated are high-quality.
  • Partner with web and creative, and brand team for ad creative, content, and web landing page creation to support campaigns.
  • Work with the data and ops team to ensure that data flows smoothly between systems and that tracking and attribution are accurate.
  • Actively collaborate daily and weekly with the VP of Demand Generation, reporting on what’s working and what’s not, blockers, and next steps.
  • Participate in team and company-wide meetings.

Research:

• Conduct competitor research, uncovering new ideas, and ensuring our campaigns are industry-leading.
• Stay updated: Keeping abreast of industry trends, new technologies, and best practices in managed channels/tactics to identify opportunities for innovation and experimentation.

Leadership:

• View yourself as a leader at Later and a primary driver to our success
• You are the primary lead for webinars and partner marketing
• Demonstrate Later’s core values on a day-to-day basis

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

• Bachelor’s degree preferred (Marketing, Business or Related)
• 6+ years of experience in marketing
• 3-5+ years of experience in webinar production and partner co-marketing
• Demonstrated ownership of end-to-end webinar strategy (from planning to reporting).
• Hands-on experience with partner campaigns, including case studies and success metrics
• Experience in full funnel marketing campaigns including paid advertising, social media marketing, and email marketing
• Strong background in data organization and tracking success of campaigns
• Excellent results orientation, proven record performing to aggressive growth targets
• Deep care about user experience and ability to build precise targeting as well as delightful, on-brand experiences
• Extreme level of quality assurance for visual and written creative
• Flexibility and ability to work in a fast paced and dynamic environment
• Ability to think outside the box

Nice to Haves

• Experience with data visualization tools such as Mode and Looker
• Experience in CRM and marketing automation tools such as Salesforce, Hubspot, Marketo, and Klaviyo
• Experience in Contentful and Wordpress

How we work (our marketing team manifesto):

• We are proactive — taking initiative, asking questions, and acting with a bias toward action.
• We balance long-term goals with short-term needs pushing both forward through clear prioritization.
• We combine thoughtfulness with agility, embracing failure to learn and iterate.
• We simplify, breaking problems into manageable parts and finding smart solutions.
• We maintain high standards, scaling back scope without compromising quality when needed.
• We are familiar with and committed to the customer, keeping them at the heart of every decision.
• We prioritize results over activity, driven by clear intent and purpose.
• We hyper-collaborate across all teams, providing alternatives when saying no.
• We own challenges without blame, embracing the current state and moving forward with transparency.

How you work:

• You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes.
• Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
• Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics.
• Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
• You share insights to help the team stay ahead and make informed decisions.
• You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you.
• You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration.

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range:

$135,000 - 150,000

*Co-op team members, independent contractors, and freelancers are not eligible for company benefits.

#LI-Hybrid  #LI-Remote

Where we work

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.

Diversity, inclusion, and accessibility

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.