Job description
**This position is open to applicants in UK/EU time zones only, fully remote full-time position.
Senior Marketing Analyst
Drive Real-World Change Through Entertainment
Join our mission to create meaningful social impact through the power of immersive entertainment. We’ve sold 1.4 million tickets in 3 years across 10 countries, and we’re looking for a strategic marketing analyst to build our next-generation analytics infrastructure from the ground up.
About Us
We’re a fast-growing global entertainment company ($14M revenue, 60+ team members) creating immersive experiences that drive real social change. Our customers don’t just buy tickets - they become part of something bigger. We’re ambitious, impact-driven, and ready for our next phase of growth.
The Opportunity
We’re seeking a Senior Marketing Analyst to revolutionize how we measure, test, and optimize our marketing performance across 100+ cities worldwide. This is a rare opportunity to build a complete marketing analytics infrastructure from scratch at a scaling company, moving us beyond the most common basic tools to a sophisticated, multi-platform attribution and experimentation framework.
Budget influence: $6M-$12M+ annual media spend analytics and optimization
What You’ll Do
Analytics Infrastructure Leadership
- Select, design and implement our complete marketing analytics stack (we’re using Snowflake and moving beyond GA4).
- Build sophisticated attribution models across multiple platforms, moving beyond Meta’s/Google’s native attribution.
- Lead tool selection and implementation for our entire analytics ecosystem
- Provide strategic insights directly to the CMO and senior leadership team
Experimentation & Optimization - Design and Execution
- Own all A/B testing strategy and execution across conversion funnels, pricing, and user experience
- Drive constant experimentation across multiple markets, demographics, and pricing models
- Implement and manage conversion tracking, pixels, and APIs across all marketing platforms
- Analyze household income and other demographic data and design market-specific optimizations using our data warehouse and other tools.
Technical Implementation
- Implement JavaScript tracking, Google Tag Manager, and data layers across platforms
- Set up and manage Conversions API integrations across Meta, TikTok, Google, and emerging platforms
- Ensure attribution accuracy and data integrity across all marketing touchpoints
- Work with our part-time data scientist to translate theoretical insights into practical implementations
Performance Partnership
- Partner closely with our Head of Performance Marketing to optimize campaign performance
- Provide actionable insights and recommendations to our media buying and creative teams
- Prepare and present weekly report on outcomes, insights and recommendations
- Be the go-to resource for metrics, reporting, and performance analysis across the organization
- Drive continuous improvement initiatives across all marketing functions
What We’re Looking For
Essential Experience
- 5+ years in marketing analytics, preferably at high-volume consumer businesses
- Deep expertise in JavaScript implementation for marketing tracking and pixel management
- Extensive experience with Conversions API setup and management across multiple platforms
- Strong understanding of attribution modeling, measurement, and incrementality testing
- Proven track record building and implementing marketing analytics infrastructures
- Deep data governance and GDPR knowledge.
Technical Skills
- Expert-level JavaScript knowledge for tracking implementation
- Proficiency with Google Tag Manager and data layer management
- Deep experience with pixels and conversions APIs (Meta, Google, TikTok, etc.)
- Comfortable working with data warehouses (Snowflake experience preferred)
- Experience with modern analytics platforms (we currently use Plausible, not GA4)
Strategic & Analytical Thinking
- Experience designing and executing A/B testing programs at scale
- Strong statistical knowledge for experiment design and analysis
- Ability to translate complex data into actionable business insights
- Experience presenting findings and recommendations to senior leadership
- Track record of driving measurable improvements through data-driven optimization
Nice to Have
- SQL and Python experience
- Experience with CDPs, data enrichment platforms, and advanced martech stacks
- International marketing analytics experience (we operate across multiple countries)
- Experience with ticketing, events, or experiential marketing
- An interest in the arts and mission-driven or social impact organizations
- Experience building analytics teams and processes from scratch
What We Offer
- Competitive base salary plus performance-based commission tied to company success
- The chance to drive real social change through entertainment
- Unique opportunity to build a complete marketing analytics infrastructure from the ground up
- Work with a passionate, high-performing international team spread across 12 countries
- Direct access to senior leadership and high-impact strategic projects
- Equity and career progression opportunities as we continue our growth journey
- Fully remote work, fully flexi-time
- A kind, supportive company culture we’re very proud of
- Up to 35 days of Paid Time Off per year
Ready to Make an Impact?
If you’re excited about building world-class marketing analytics infrastructure while driving meaningful social impact, and getting in at the ground floor with a team who are leading a brand new industry, we’d love to hear from you.
Please include:
- Your CV highlighting relevant technical and analytical experience
- A brief cover letter explaining why this role excites you
- Examples of analytics infrastructures, attribution models, or experimentation programs you’ve built
- Specific examples of JavaScript implementations or martech integrations you’re particularly proud of
We’re an equal opportunity employer committed to diversity and inclusion.
