Job description
**This position is open to applicants in UK/EU time zones only, fully remote full-time position.
Head of Performance Marketing
Drive Real-World Change Through Entertainment
Join our mission to create meaningful social impact through the power of immersive entertainment. We’ve sold 1.4 million tickets so far across 10 countries with our operation doubling every year, and we’re looking for a strategic performance marketing leader to help us scale to new heights.
About Us
We’re a fast-growing global entertainment company ($14M revenue, 60+ team members) creating immersive experiences that drive real social change. Our customers don’t just buy tickets - they become part of something bigger. We’re ambitious, impact-driven, and ready for our next phase of growth.
The Opportunity
We’re seeking a Head of Performance Marketing to lead our high-performing team of 6+ media buyers and analysts. We’ve built exceptional expertise on Meta (90% of our sales) and need a strategic leader who can maintain our Meta dominance while building our diversification strategy across TikTok, Google, and emerging platforms.
Budget: $500K-$1M+ monthly ad spend
What You’ll Do
Strategic Leadership
- Own the complete performance marketing strategy and P&L for a $6M-$12M+ annual media budget, running campaigns in 100+ cities around the world.
- Lead, mentor, and scale a team of 6+ media buyers, plus analysts and specialists.
- Partner directly with the CEO/CMO to drive business growth and channel diversification
- Design and implement upgrades to our performance marketing stack (we’re moving to Snowflake, CDPs etc and actively looking to push the envelope)
Performance Optimization
- Maximize ROAS across all channels while maintaining our exceptional Meta performance
- Pick up on and drive our channel diversification strategy, reducing dependency on Meta
- Drive continuous improvement in conversion rates and customer acquisition costs
- Implement advanced measurement and attribution strategies across the customer journey
Growth & Innovation
- Scale our proven acquisition model to new markets and demographics
- Raise our average ROAS and LTV.
- Test and launch new platforms and creative formats
- Build processes and systems to support rapid, sustainable growth
- Lead cross-functional initiatives with creative, product, and analytics teams
What We’re Looking For
Essential Experience
- 7+ years in performance marketing with 3+ years in leadership roles
- Deep expertise in Meta advertising - you should know more than most CMOs
- Proven track record managing $3M+ annual media budgets
- Experience scaling consumer brands, ideally in entertainment, events, or experiential sectors
- Strong analytical skills with experience in attribution modeling and incremental testing
Diversification Expertise
- Hands-on experience with TikTok Ads, Google Ads, and other major platforms
- Track record of successfully diversifying channel mix and reducing platform dependency
- Experience with programmatic, connected TV, or other advanced channels (preferred)
Leadership & Strategic Thinking
- Experience building and scaling high-performing marketing teams
- Ability to balance day-to-day optimization with long-term strategic planning
- Strong communication skills - you’ll be presenting to senior leadership regularly
- Strong emotional intelligence
- Experience working in fast-paced, high-growth environments
Nice to Have
- Conversion rate optimization experience
- International marketing experience (we operate across multiple countries)
- Experience with ticketing or event marketing
- An interest in the arts and mission-driven or social impact organizations
- Experience with or interest in advanced Martech stacks (Snowflake, CDPs. data enrichment etc).
What We Offer
- Competitive base salary plus performance-based commission tied to company success
- The chance to drive real social change through entertainment
- Work with a passionate, high-performing international team spread across 12 countries
- Equity opportunities as we continue our growth journey
- Fully remote work, fully flexi-time.
- A kind, supportive company culture we’re very proud of.
- Up to 35 days of Paid Time Off per year.
Ready to Make an Impact?
If you’re excited about combining world-class performance marketing with meaningful social impact, and getting in at the ground floor with a team who are leading a brand new industry, we’d love to hear from you.
Please include:
- Your CV highlighting relevant experience and results, including campaigns you’ve led whose ROAS or other metrics you’re particularly proud of.
- A brief cover letter explaining why this role excites you
- Examples of successful channel diversification or team scaling initiatives
We’re an equal opportunity employer committed to diversity and inclusion.
