Job description
The Sr. Paid Ads Specialist will be responsible for overseeing paid ads projects, activities and channels used to reach customers. Their duties include setting goals and timelines for paid ad campaigns, collecting data on customer reach and evaluating the success of advertising methods. At Rankings.io, we are committed to providing end-to-end SEM services including the build out of campaigns, technical optimization, and keyword strategy for law firms looking for aggressive growth across Google Ads.
Responsibilities
- Oversee the design and content of a paid ad campaign to ensure it meets the target audience’s needs.
- Manage ad accounts on multiple platforms (Google Ads, Bing, Local Service Ads, etc)
- Setup and launch Paid Ad campaigns and provide optimizations to improve ROI
- Track and report on KPIS Paid Ad metrics (CPC, Budget, Conversion Rate, CTR, Quality Score, etc.)
- Conduct keyword selection and audience targeting research
- Collaborate with various departments to determine the goals of paid ad projects and strategize plans to meet those goals.
- Deliver reports for Account Managers and Leadership
- Conduct market research to help shape paid ad campaigns
- Update landing page design and CRO Improvements
Monitor and manage the paid ad budget to manage expenses and maximize the return on investment.
Manage/oversee campaigns and analyze results to determine what was successful and what to improve for the next campaign.
Manage relationships with third-party vendors and providers to ensure maximum ROI from all paid advertising channels.
Participate in Weekly L10 meetings
In-depth understanding of common marketing and paid advertising best practices
Effective communication, including writing, speaking, active listening and presenting
Multitasking and time management skills that allow them to work on several campaigns at once
Collaboration skills when working on projects with both clients and other departments
Data analysis and critical thinking skills to review and apply campaign results
Leadership skills, including motivation, goal-setting and project management
Ability to make effective and efficient decisions when planning, scheduling and implementing campaigns
Comfortable using campaign tracking and scheduling software, among other creative computer-aided design tools
Starting from $65,000; pay commensurate with experience
Work remotely from home
Unlimited PTO
3% match Simple IRA
100% health insurance (including fully employer-funded coverage)
