Senior Paid Media Buyer

Job description

Who We’re Looking For - Senior Paid Media Buyer

Who We Are

Since opening our doors in 2001, Clearlink has been committed to growth and opportunity. We value a people-first mentality by providing our employees with resources and flexibility to live their best lives. Our people build brands that help our users and customers make decisions that improve their lives. We cultivate an environment that helps each Clearlinker excel in the ever-changing digital marketing and tech industry. Our team of Clearlinkers are highly driven, inquisitive, diverse, empathetic, and exceptionally passionate individuals. We create a culture of belonging and inclusion and invite everyone to Act as an Owner – to speak up, share ideas, and safely bring their whole selves to work.

The Penny Hoarder is a leading personal finance brand that helps millions of readers make smarter financial decisions through engaging, practical, and actionable content. As part of a mission-driven team, you’ll help expand our reach and impact while contributing to the growth of a business built on trust, value, and performance.

Summary of Role

The Penny Hoarder is seeking a Senior Media Buyer with a strong foundation in performance and affiliate marketing. This role will be responsible for managing a multi-million-dollar budget, optimizing for both revenue and profit, and driving strategic experimentation across creative, copy, and landing pages to improve down-funnel performance.

The ideal candidate brings a sharp analytical mindset, a test-and-learn approach, and a proven track record of delivering measurable growth through paid media.

We are open to remote candidates who are willing to work East Coast (EST) hours.

The Impact You Will Make

• Own and manage a $12M+ annual paid media budget, driving profitable customer acquisition across multiple channels.
• Develop and execute strategies to scale performance while maintaining efficiency across paid channels.
• Design and run A/B and multivariate tests across ad copy, creative, and landing pages to validate hypotheses and improve yield, conversion rate, and user quality.
• Evaluate performance across the full marketing funnel to identify and close gaps in user experience, conversion flow, and revenue opportunities.
• Collaborate with affiliate and editorial teams to align paid campaigns with monetized content, ensuring optimal client and user outcomes.
• Monitor key performance indicators (CPL, ROAS, profit per session, lead quality, etc.) and deliver actionable reporting to stakeholders.
• Stay current on platform updates, algorithm changes, and competitor strategies to inform ongoing media buying strategies.

What You Bring

• 5–8+ years of experience in performance-focused digital media buying.
• Proven success managing large-scale budgets ($10M+/year) and scaling campaigns profitably.
• Deep understanding of affiliate marketing models, lead generation, and revenue-per-click or revenue-per-session monetization strategies.
• Demonstrated expertise in landing page optimization, including real-world testing examples that led to measurable improvements.
• Experience optimizing toward down-funnel quality metrics like lead-to-sale rate, client retention, or lifetime value.
• Strong proficiency with data analysis tools (Excel, Google Sheets, GA4, Looker, etc.) and marketing platforms.
• Excellent communication skills and a collaborative, proactive mindset.
• Bonus: Experience working within content or publisher environments.

Perks That Set Us Apart

• 🩺 Healthcare: We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.
• 💰 Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%.
• 🧘‍♀️ Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.
• 🏝️ Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we’re paid weekly too!)
• 👶🏻 Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 6 weeks after one year of employment.
• ✈️ Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays.
• 🏠 Remote Work Options: Skip the daily commute, and embrace the flexibility of working from home.
• 🌎 World Class Facility: With onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and so much more.
• 🛟 Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses).
• 🤝 Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all.

At Clearlink, we go beyond the basics, ensuring your experience with us is not just professionally fulfilling but personally enriching too.

Interviewing at Clearlink

We know interviews can be stressful. Here are some stages you can expect from a typical interview with Clearlink.

• Once your application is submitted, we will review it and be in touch
• 30-min phone call with the Recruiting Team
• 30-min - 1 hour interview with the Hiring Manager
• 30-min - 1 hour interview with a Clearlink Panel

Some interview processes can vary, depending on the role. Your recruiter will give you a role-specific interview process during your first phone call.

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Why Work For Us

Since 2001, Clearlink has been dedicated to fostering growth and embracing opportunities. Our mission is to strengthen our workforce to build brands that guide users and customers toward decisions that enhance their lives. We encourage our employees to “Act as an Owner” – to voice their thoughts, share innovative ideas, and authentically bring their whole selves to work. Join us in our forward-thinking and inclusive community, where your expertise, background, and unique perspective are always valued.

Clearlink Partners & Awards:

• Partnered with The Period Project for easy access to menstrual hygiene products.
• Awarded the 2022 Shatter List for breaking glass ceilings in technology.
• Received the 2023 Women’s Leadership Institute Award, pledging to elevate women’s leadership.

Clearlink Values (CLEAR):

• Create Community
• Learn & Grow
• Embrace Opportunity
• Act Like An Owner
• Respect Every Person

Committed to accessibility, we encourage you to share any accommodation needs during the application or employment process. Your unique strengths matter, and we are dedicated to providing the necessary support for your success at Clearlink.