Job description
About Us
At SimplePractice, we’re changing the face of health and wellness through innovative solutions that simplify the life of health and wellness practitioners. Think your neighborhood therapist, nutritionist, speech language pathologist, or massage therapist—the small business owners who dedicate their careers to helping others. Our solution provides them with an all-in-one platform to manage their practice and with the tools and resources to thrive as a practitioner and business owner.
The Role
We’re seeking a Senior Copywriter with a concentration in paid marketing to join the creative team at SimplePractice. As a key member of our team, you will report to the Creative Director and will have a direct impact on the growth and success of SimplePractice. As a Senior Copywriter, you’ll demonstrate your creativity, analytical skills, and knowledge of effective communication to craft compelling narratives, producing high-quality content and have a special focus on driving performance marketing initiatives and paid campaign optimization across multiple channels.
Responsibilities
- Develop and produce high-converting creative for paid campaigns across Meta, Google, LinkedIn, and other digital platforms (i.e. Reddit, Youtube, TikTok)
- Translate complex technical jargon into clear & relatable creative to tell a compelling story that drives action
- Develop headlines, taglines, and calls to action that synergize with our product offerings and target customer pain points.
- Create testing strategies for creative and monitor performance metrics to optimize campaign effectiveness
- Work with the paid media team to optimize creative targeting and strategy alignment
- Monitor and analyze copy performance metrics (CTR, conversion rates, quality scores) to continuously improve results
Desired Skills & Experience
- 4-8 years of experience working in-house in Marketing/Tech or healthcare.
- Demonstrate the ability to create original, compelling content that stands out in the crowded tech market.
- Strong understanding of PPC platforms (Google Ads, Meta Ads, LinkedIn Ads) and their specific requirements
- Proven track record of improving campaign performance metrics through optimization
- Craft engaging, forward-thinking copy that reflects the innovative nature of our products.
- Show versatility in writing styles, tailoring language and tone to different platforms, audiences, and objectives.
Base Compensation Range
$94,000 - $118,500 annually
Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay.
The above represents the expected base compensation range for this job requisition. Ultimately, in determining your pay, we’ll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.
Benefits
We offer a competitive benefits program including:
- Medical, dental, vision, life & disability insurance
- 401(k) plan with company match
- Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
- Mental health resources
- Paid parental leave & Backup Care
- Tuition reimbursement
- Employee Resource Groups (ERGs)
California Job Applicant Privacy Notice
Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice.
For more information about our privacy practices, please contact us at [email protected].
