Senior Copywriter

Job description

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About this position:

Reporting to the Executive Creative Director, the Senior Copywriter will lead copy strategy and execution across Later’s marketing initiatives, driving brand awareness and conversion through compelling, strategic copywriting. Partnering with our Creative team, you alongside another Senior Copywriter will support all copywriting needs at Later, creating conversion-focused messaging that resonates with our enterprise B2C brand and agency audiences. This role requires a critical thinker with deep expertise in multi-channel copywriting and proven experience driving measurable results through creative content in the social media and influencer marketing space.

What you’ll be doing:

Creative Leadership & Content Strategy

• Develop compelling, conversion-focused copy for multi-channel campaigns including email, landing pages, ad copy, social content, and product marketing materials—from conception to completion
• Partner with our SEO team to apply SEO best practices across applicable messaging while maintaining brand voice and consistency
• Collaborate with designers, product marketers, demand generation team, and cross-functional partners to create integrated campaigns
• Edit and refine copy for grammar and accuracy, clarity, tone, and alignment with project objectives

Brand Voice & Product Expertise

• Master and consistently apply Later’s brand voice, style guide, and messaging frameworks across all copy
• Develop deep product knowledge across Later’s entire software platform and service offerings, staying current on feature launches and updates
• Ensure all copy accurately represents product capabilities and value propositions for enterprise audiences
• Contribute to the evolution and refinement of Later’s brand identity and messaging strategy

Strategic Project Management

• Interpret creative briefs to understand project requirements and deliver copy that meets objectives and deadlines
• Manage multiple copy projects simultaneously, prioritizing tasks to maintain quality and timeline adherence
• Partner with SEO team to incorporate keyword strategy and optimization tactics that maximize performance
• Present copy concepts and rationale to stakeholders, incorporating feedback while maintaining strategic direction

Performance Optimization & Analysis

• Use data and analytics to evaluate copy performance and make informed optimization decisions
• Design A/B tests on copy variations to improve conversion rates and engagement
• Analyze campaign performance metrics to identify successful messaging and areas for improvement
• Stay current on industry trends, competitor strategies, and emerging copywriting best practices

Process Innovation & Efficiency

• Continuously seek opportunities to enhance copy processes and workflow efficiency
• Contribute to the development of copy templates, guidelines, and best practices for the broader team
• Identify creative inspiration from industry leaders and innovative brands across key verticals, including retail and ecommerce, fashion and beauty, food and beverage
• Actively brainstorm new approaches to bring Later’s brand voice to life across channels

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

• 6+ years of proven experience as a copywriter with focus on conversion-driven content
• Demonstrated experience owning large-scale, multi-channel copy projects from strategy through execution
• Deep understanding of marketing funnel dynamics and experience writing copy that drives customer conversion
• Strong SEO knowledge with ability to balance keyword optimization with brand voice
• Excellent project management and organizational skills, with experience using collaborative tools like Asana and Notion
• Portfolio demonstrating creative problem-solving and measurable results
• Experience and comfort operating in fast-paced, dynamic environments
• Background in B2B SaaS, marketing technology, or agency environments strongly preferred
• Passion for social media, influencer marketing, and the creator economy

How you work:

• You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes.
• Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
• Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics.
• Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
• You share insights to help the team stay ahead and make informed decisions.
• You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you.
• You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration.

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range:

$110,000-130,000 USD

*Co-op team members, independent contractors, and freelancers are not eligible for company benefits.

#LI-Hybrid  #LI-Remote

Where we work

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.

Diversity, inclusion, and accessibility

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.