Job description
We’re looking for a creative, organized, and proactive Content Creator & Social Media Manager to plan, develop, implement, manage, and refine cohesive online strategies across multiple social media channels. This full-time role is ideal for someone who not only lives and breathes social media content creation, but also understands the power of multimedia storytelling for engaging different kinds of customers and ultimately driving sales. You’ll be responsible for managing the company’s digital presence, responding to social media inquiries (especially on Facebook and Linkedin), assisting with email marketing and digital newsletter campaigns, and creating engaging content that builds brand awareness and converts target audiences into active users of our leading US legal-tech platform.
Responsibilities:
Stay up-to-date with effective social media trends and styles, plan creative on-brand concepts, and craft compelling content for our target B2B and B2C audiences.
Work with AI-tools and other creatives (including writers, videographers, graphic designers) to deliver multimedia content, optimized for each social media platform.
Manage the social marketing communications calendar and schedule/publish social media content across multiple accounts.
Establish relationships with social media influencers to develop a strong network.
Ensure alignment of social media and email marketing content and messaging.
Manage reputation and communicate with customers on different channels.
Collaborate with the sales and marketing team to run successful ad campaigns.
Monitor analytics to refine organic strategies and improve results.
Communicate effectively with all stakeholders, including senior management.
Proven experience as a social media manager creating effective strategies and campaigns, proficient with Facebook Ads Manager and LinkedIn Campaign Manager.
Detail-oriented with a strong sense of design, brand consistency, and best practices for success on Facebook, Linkedin, Instagram, and YouTube.
Strong capacity to organize information, create multimedia content (graphic design, image posts, videography), and manage multiple complex projects at the same time.
Excellent verbal and written communication skills.
Must be a self-starter and a team player who can work independently and also take direction and adjust quickly to feedback from the internal team.
Software:
Canva, Pictory.ai, Repurpose.io, Hootsuite, MeetEdgar, Microsoft Business Suite (Teams, Word, Excel, Sharepoint), Google Business Suite (Docs, Sheets)
