Job description
Porter Novelli is a global communication company with offices across the US and internationally in London, Mexico City, and Toronto. In a shifting landscape of audience power, our global network of sharp minds leverages our world-class smart data as we decode change, navigate culture, and deepen authenticity to unlock value for our clients. We believe that our culture is the beating heart of Porter Novelli. We have cultivated a vibrant environment where individuals come together to form a dynamic and supportive community. We celebrate the unique perspectives and experiences that each team member brings to the table.
The Role
We’re seeking a Vice President with best-in-class media relations experience with the ability to flex across multiple B2C assignments with varying profiles and needs. This role requires a player-coach mentality - someone who’s hands-on with media strategy and execution, who also can mentor and lead a team. The ideal candidate is a strategic thinker and creative storyteller, who thrives on newsjacking, spotting trends, cultural moments, and creating news, all with the goal of inserting brands into the conversation in both lifestyle and business news venues. Having retail financial services experiences – or taking brands with a less obvious lifestyle hook—and pitching it successfully to media outlets who don’t cover a finance, or a related beat is a major plus.
The role will entail stewarding both national and global assignments including leading teams, workflows, and client management across muti-country assignments. Ability to work with a high performing client, highly-matrixed organization, and attention to detail is a must.
What You Will Be Doing
- Lead B2C media strategy and execution to drive earned media in top-tier lifestyle, business, and cultural outlets
- Steward global teams, workflows and client management across multi-market assignments
- Produce creative storytelling angles that make brands resonate with key audience segments
- Spot and act on newsjacking opportunities tied to cultural and media trends
- Develop proactive storylines and media hooks to generate earned results in the absence of news
- Reframe financial narratives to appeal to non-financial/lifestyle press
- Build and maintain strong relationships with consumer, lifestyle, and business media
- Partner with internal brand, comms, and marketing teams to align messaging
- Interface as day-to-day lead with an experienced, high performing client organization
- Effectively partner with the agency’s Innovation Engine team to deliver data-driven, insight-led work
- Mentor and guide junior team members while being directly involved in day-to-day execution
The Experience That Will Contribute To Your Success
- 10+ years of experience in B2C PR/media relations, with a focus on consumer/lifestyle media
- Proven success in elevating brands not typically seen in pop culture conversations
- Ability to make financial topics engaging for broad, non-financial audiences
- Demonstrated ability to newsjack effectively and create media moments from scratch
- Strong media contacts and pitching experience across consumer and lifestyle outlets
- Background in financial services, fintech, or adjacent industries preferred
- Client-service excellence and solution-oriented attitude to achieve program results
- Strong leadership, collaboration, and execution skills with firm attention to detail
- Experience working on global accounts, stewarding assignments across multiple countries and agency teams
- Strong confident presence – someone who can serve as the go to for clients
The anticipated salary range for this position is $1450,000 - $160,000. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. Benefits at Porter Novelli include a range of medical, dental, vision, 401(k) with company match and generous paid time off benefits are also available. Employees from diverse or underrepresented backgrounds are encouraged to apply.
As an Omnicom company, Porter Novelli offers a robust suite of benefits for our employees:
- Medical & Prescription
- Dental
- Vision
- Flexible Spending Accounts
- 401k (with discretionary employer match)
- Employee Stock Purchase Plan
- Short-Term Disability, Long-Term Disability & Life Insurance
- Vacation, Sick & Personal Days
- 14.5 Paid Company Holidays
- Parental Leave
- Family Forming Benefits
- Wellness Benefit
- Hybrid Working Environment (2 days remote, 3 days in office)
Porter Novelli is an equal opportunity employer. We do not discriminate in any aspect of employment against any person on account of race, creed, color, religion, national origin, ancestry, sex, sexual orientation, gender identity and expression, disability, disabled veteran, veteran of the Vietnam era or other eligible veteran, age, marital status, veteran status, or physical or mental handicap unrelated in nature and extent to an individual’s ability to perform a job or any other characteristic protected by the employment discrimination laws in any state or political subdivision in which Porter Novelli does business.
