Job description
Who We Are
Good Inside is redefining parenting - not as something that should “just come naturally,” but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community.
Our mission: help parents raise resilient, confident kids in a changing world. We’ve already reached millions, and we’re just getting started. We’re refining our product and expanding our reach to empower even more families.
We’re looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change.
The Opportunity
As Good Inside expands its support for expecting and new parents, we’re looking for an exceptional storyteller and content leader to shape the vision and voice of Good Inside Baby. From pregnancy through the first year (and a bit beyond), you’ll lead the way in defining our content offering across channels, managing experts, and ensuring that every piece of content reflects the warmth and clarity that defines Good Inside.
This is a chance to work closely with our Founders and Head of Content to build something truly new: support that goes beyond the “how-to” questions and helps millions of parents navigate the messy, identity-shifting experience of having a baby
This role is hybrid and requires 3 days in the office in Mid-Town Manhattan.
What You’ll Own
- Shape the vision and strategy: Define what expecting and new parents most need to hear in those first months and years. Build curricula, choose topics, and experiment with formats that meet parents where they are (midnight feeds, stroller walks, scrolling before nap ends).
- Guide expert talent: Manage and mentor experts, providing thoughtful feedback on scripts, content delivery, and social material.
- Bring podcasts to life: Partner with our podcast producer to craft episode lists, identify compelling guests, and bring conversations to life.
- Measure impact: Review engagement and retention metrics and identify opportunities to round out our offering.
- Grow the expert bench: Scout, evaluate, and onboard new talent—building a trusted, diverse team that reflects the wide spectrum of parenting experiences.
Your Skills & Experience
- You can’t stop thinking about the new parent / baby space: the early days, the moments no one warns you about, the things new parents most need to hear, and you’re obsessed with creating content that makes parents feel less alone.
- An exceptional storyteller who knows how to hook an audience and hold their attention—whether through a podcast, a video script, or a single Instagram caption.
- A skilled talent manager who can provide clear, constructive feedback that elevates others’ voices and delivery.
- Deeply aligned with the Good Inside brand and values—empathetic, supportive, trustworthy, human, and always seeing the parent behind the parenting.
- Ideally, you have experience in editing, journalism, or parenting content (magazines, parenting platforms, books). You might even bring your own clinical or subject-matter expertise.
What We Offer
- Competitive Compensation: base salary for this role will be $150k - $170k
- Company Equity
- Comprehensive benefits package
- 401k + Company match
- Time off to recharge
- Hybrid work environment
- A high-ownership, high-performance, high-collaboration culture
Equal Employment Opportunity
Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.
We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..
If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.
For information about Good Inside’s privacy practices, see our Privacy Policy. California applicants, please also see our CA Applicant Privacy Notice.
