Bobbie

Founded in 2017, we make European-style organic infant formula for the U.S. market that meets FDA nutritional requirements. Our formula uses pasture-raised milk from Organic Valley farms and has received the Clean Label Project’s Purity Award and Pesticide Free Certification.

Our formula features a 60:40 whey-to-casein ratio, 20mg of DHA, and an organic fat blend. We manufacture our products in Ohio.

Beyond formula, we also offer the Hot-To-Go Bottle, a portable feeding solution. We provide “Journeys by Bobbie,” virtual support sessions for new parents led by experts on topics like feeding and infant sleep.

Our mission is to challenge the stigma around infant feeding, shifting the conversation to foster confidence over comparison. We support every parent in their feeding journey, whether breast, bottle, or both.

Our core values are:

• Nurture the tension: Embrace unknowns and practice humility.
• Don’t assume: Embrace unique perspectives and withhold judgment.
• Be radical: Be change-makers and advocate for good.
• Deliver ounce x ounce: Commit to product quality and detail.

Through Bobbie for Change, our social and policy impact arm, we partner with organizations like The Breasties and 4Kira4Moms to advocate for expanded insurance coverage and parental leave.

We are a mom-founded and women-led company with 51-200 employees. We’ve been a fully remote, U.S.-based workforce since before 2020.

Our culture supports employees’ full lives, balancing flexibility and compassion with efficiency and ambition. Our team is diverse, including parents and non-parents across different U.S. time zones. We aim to foster a parenting culture of confidence, supporting parents in their feeding choices without judgment.

We offer competitive stock options and a 401k with a 4% employer match. We cover 100% of employee medical, dental, and vision insurance, with subsidized pre-tax options for adding dependents.

As a remote-first company, we provide a $75 monthly internet stipend and reimbursement for coworking spaces. We have a flexible time off policy, which includes Summer Fridays (half days from Memorial Day through Labor Day), 16 paid company holidays, and an end-of-year holiday shutdown.

Our parental support includes 16 weeks of paid parental leave, with the option for an additional 8 months unpaid, and health insurance coverage for the full year of leave. We also offer flexible hours for parents returning to work.

Other perks include:

• A one-year Bobbie or Baby’s Only subscription.
• 100% coverage for breast milk shipping when traveling for work.
• A company-sponsored book club, wellness initiatives, and health-focused affinity groups.
• A free membership to Talkspace and Health Advocate for employees with our health insurance.
• A 20% discount code for friends and family.
• A peer-to-peer recognition program.

Salary groups are based on geographic location.