Job description
Summary
Kuda is a Nigerian digital bank making financial services more affordable, accessible and rewarding for 7 million Nigerians. It was the first mobile-first bank to launch in Nigeria in 2019 and through its apps it offers free transfers, budgeting tools, savings and overdrafts, as well as business banking services.
We’re a tribe of passionate and diverse people who dreamed of building an inclusive money app that Africans would love, so it’s only right that we ended up with the name _Kuda_ which means _love_ in Shona.
We’re giving Africans around the world a better alternative to traditional finance by delivering money transfers, smart budgeting and instant access to credit through digital devices. We’ve raised over $90 million from some of the world’s most respected institutional investors, and we’re rolling out our game-changing services from our offices in Nigeria, South Africa, and the UK.
We’re now looking for a Product and Lifecycle Marketing Lead to own how we communicate product value to customers. Reporting into our VP Marketing, you’ll shape go-to-market strategy for new features, lead lifecycle (CRM) marketing to drive activation and retention, and manage a growing team that brings our product story to life.
Responsibilities
Lead the go-to-market (GTM) strategy for all new product launches, ensuring clear positioning, messaging, and multi-channel campaigns
Own the lifecycle marketing strategy (email, push, in-app), mapping user journeys and defining experimentation strategies to drive activation, feature adoption, retention, and reactivation
Lead and mentor a team of four people with scope to grow, covering product marketing and CRM execution, setting clear goals and creating development opportunities
Collaborate with Product, Performance Marketing, Brand & Comms, and Customer Experience to ensure customers are at the heart of all GTM and lifecycle plans
Conduct and oversee market research, customer interviews, and competitor analysis to uncover insights and shape messaging
Translate product features into customer value, creating compelling communications across all touchpoints
Manage tooling (e.g. Iterable) and processes to ensure lifecycle campaigns are data-driven, measurable and optimised
Partner with Product and BI & Analytics teams to surface behavioural events and user attributes in the CRM platform - enabling timely, personalized communications, and robust segmentation
Define and report on KPIs such as activation, retention, churn reduction, NPS, and feature adoption
Act as the voice of the customer in leadership discussions, ensuring product and marketing strategies align with customer needs
7+ years of experience in product marketing, lifecycle marketing or related roles, with proven success in driving adoption and retention
Strong track record of planning and executing GTM strategies for digital products
Hands-on experience with lifecycle marketing tools (Iterable or similar) and an understanding of marketing automation
Exceptional storytelling skills: able to translate product features into customer benefit with clarity and creativit
Analytical and data-driven with the ability to design experiments, interpret results, and iterate
Experienced leader, able to manage, coach, and grow a team
Strong collaboration skills: able to build consensus across Product, Brand, Comms and Growth
Fintech or app-first consumer tech experience in African markets is an advantage
Why join Kuda?
At Kuda, our people are the heart of our business, so we prioritize your welfare. We offer a wide range of competitive benefits in areas including but not limited to:
💜A great and upbeat work environment populated by a multinational team
👴Pension
📈Career development & growth
😁Competitive annual leave plus bank holidays
🎁Competitive paid time off (Parental, Moving day, Birthday, Study leave etc)
💯Group life insurance
💖Medical insurance
🎁Well-fare package (Wedding, Compassionate and etc)
✅Perkbox
🏃♀️Goalr - employee wellness app
🥇Award winning L&D training
💒 We are advocates of work-life balance, working in a hybrid in office schedule
Kuda is proud to be an equal-opportunity employer. We value diversity and anyone seeking employment at Kuda is considered based on merit, qualifications, competence and talent.
We don’t regard colour, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.
