Job description
As a Sr. PPC Analyst at LegalMatch, you will manage paid media campaigns to generate high-quality leads and optimize ad performance across platforms. Your role directly contributes to the company’s growth by ensuring cost-effective lead acquisition strategies.
Responsibilities:
Plan, create, and manage PPC campaigns across multiple digital platforms
Optimize campaigns daily by adjusting bids, targeting, and ad copy
Monitor campaign performance to ensure lead volume and cost-efficiency goals
Generate actionable insights through data analysis and performance reporting
Present findings and recommendations to internal stakeholders
Analyze market trends to inform campaign strategies
Collaborate with cross-functional teams to improve landing page performance
Maintain high quality score standards and ad relevance
Maintain control of campaign budgets and expenditures
Continuously improve PPC processes and results
1–2 years of experience as a Sr. PPC Analyst or equivalent
Strong analytical skills and a data-driven mindset
Proficiency in Microsoft Excel and experience in reporting and analysis
Highly proactive, meticulous, and results-oriented
Experience with LinkedIn Ads and Facebook Business Manager
Excellent written English, especially in ad copywriting
Familiarity with A/B testing, bidding strategies, and lead generation funnels
Traits that make you a great fit:
- Be proactive and focused on results
- Solve complex problems, even under pressure
- Have a “can-do” attitude to resolve issues efficiently
- Pursue continuous improvement in processes and systems
- Work well with teams and communicate effectively
