Founding GTM Operator

💰 $140k-$180k
🇺🇸 United States - Remote
📢 Marketing Executive

Job description

Please email [email protected] to apply

About Tanagram:

Tanagram’s mission is to accelerate agentic coding.

We extract engineering learnings buried in codebases, code reviews, incident post-mortems, and Slack chats, turn them into real-time guardrails for coding agents, and double-check them in PRs — helping teams ship faster and avoid disaster.

We’re building a small, diverse team of meticulous, high-agency people who care about making software development faster, safer, and more reliable.

About This Role:

A hybrid between:

  • Growth hacker

  • PMM/strategist

  • Technical-adjacent operator

Not a BDR role. Not a social media role. Not pure DevRel.

You will own a meaningful slice of GTM from 0 → 1.

This role can grow into Head of GTM or Head of Product Marketing.

Location: San Francisco preferred (remote ok for exceptional candidates)

What You’ll Own:

Core KPIs

  • High velocity of GTM experiments

  • High-quality inbound (quality > quantity)

Experiment & Learn

  • Fast experiments across Twitter, LinkedIn, Reddit, communities

  • Messaging × persona × channel tests

  • Landing pages, hooks, loops

  • Analyze + report learnings quickly

Own Positioning & Messaging

  • Refine ICP (starting with Founding CTOs & tech leads)

  • Create messaging frameworks, value props, hooks

  • Improve demo framing and narrative with founders

Create Early Inbound Motion

  • Help organize engineers care about

  • Messaging tests, founder posts, experiments

  • Seed early SEO

Build Outbound Motion

  • Personalized outbound

  • Repeatable tactics

  • Spark high-quality conversations

Surface Opportunities

  • Events, meetups, dinners, conferences

  • Angel/advisor intros

  • Launch coordination

Speaking publicly is optional.

What Success Looks Like (First 90 Days)

  • Consistent experiment → learning loops

  • ICP hypotheses validated or killed

  • Meaningful inbound generated

  • Sharper demo narrative

  • Clear sense of what GTM motions work

You Might Be A Fit If You:

  • Move fast

  • Are technically fluent

  • Write clearly

  • Have good messaging taste

  • Enjoy ambiguity + experimentation

  • Understand dev workflows

  • Are very online in developer communities

  • Are high-agency + collaborative

  • Can switch between execution and thinking

Not A Fit If You:

  • Need detailed direction

  • Move slowly

  • Don’t like writing

  • Don’t like talking to engineers

  • Prefer rigid roadmaps

  • Want strict lane boundaries

Why You’ll Love Working Here

  • Shape GTM from 0 → 1

  • Work directly with founders

  • Have real product + narrative impact

  • Massive autonomy

  • Help make agentic coding reliable

  • Fast learning + fast iteration

Compensation:

Depending on the relevance and amount of your experience:

  • Salary ranges from $140k–$180k

  • + equity, 0.3%–0.7%

  • + medical, dental, vision insurance

  • + MacBook

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