Email Marketing Manager

Job description

Introduction:

Are you searching for an opportunity to play a key role in driving the dramatic growth of a highly successful software company?

At Poppulo, we’re working on what’s next in communications and workplace technology. As a pioneer in this industry, we understand that meaningfully reaching every employee is hard. And so is managing office space in a hybrid world. And so is improving the customer and guest experience. We exist to make each of these things easier. We exist to bring harmony to our customers.

And we do that at enterprise scale. Our omnichannel employee communications, customer communications, and workplace experience platform is trusted by over 6,000 organizations today, reaching more than 35M employees and delivering content to 500,000+ digital signs.

We know there’s no such thing as a “perfect” candidate - we’re all a work in progress and are growing new skills and capabilities all the time. We encourage you to apply for a position with Poppulo even if you don’t meet 100% of the requirements. We believe in fostering an environment where there is a diversity of perspectives, in hopes that we can all thrive.

The Opportunity

We are looking for a hands-on Email Marketing Manager to lead our email channel and drive measurable impact on engagement, pipeline, and revenue. The ideal candidate is metrics-driven, creative, and detail-oriented, with the ability to manage end-to-end execution, improve performance continuously, and collaborate across global teams.

This role requires strong ownership—someone who can not only execute flawlessly but also draft compelling content, drive a/b tests, layout improvements, and ensure email remains a high-performing channel.

Key Responsibilities

• Plan, build, and execute email campaigns, newsletters, and automated workflows in HubSpot.
• Draft first versions of new content, including event promotions, nurture campaigns, and collateral announcements.
• Ensure audience segmentation and personalization are accurate and optimized for engagement.
• Conduct thorough QA and testing (links, personalization tokens, rendering, formatting) before every send.
• Analyze campaign metrics (deliverability, open rate, CTR, conversions, pipeline influence) and drive continuous performance improvements.
• Develop and implement strategies to grow and scale the contact database responsibly and effectively.
• Manage and optimize lead nurturing workflows across the customer lifecycle.
• Collaborate closely with design, content, operations, and sales to align campaigns with broader goals.
• Ensure compliance with GDPR, CAN-SPAM, and other email marketing regulations.
• Stay current on email marketing best practices, platform updates, and new strategies to increase effectiveness.
• Flexibly work across global time zones to support campaign launches and collaborations.

Technical Skills / Competencies

• Bachelor’s degree in marketing, communications, or related field, or equivalent practical experience.
• 5+ years of experience in email marketing management, ideally in a B2B SaaS or global environment.
• Hands-on expertise with HubSpot (required).
• Strong skills in Excel for audience management, QA, and reporting.
• Proven track record of improving email performance metrics and contributing to pipeline/revenue growth.
• Demonstrated ability to create compelling, clear first drafts of email content.
• Experience with A/B testing, personalization, and campaign optimization.
• Analytical mindset with the ability to translate data into action.
• Highly collaborative, proactive communicator, comfortable working with global teams.
• Strong sense of ownership, accountability, and attention to detail.

What Success Looks Like

• Campaigns are delivered error-free, on-brand, and on time.
• Content drafts and ideas are proactively created for campaigns, events, and promotions.
• Engagement and conversion metrics show steady improvement quarter over quarter.
• The contact database expands strategically while maintaining list quality.

Who We Are

We are a values-driven organization that encourages our employees to bring their authentic selves to work every day and empowers everyone to make a tangible impact on our products, clients, and culture. We offer a dynamic environment with driven, fun, and flexible individuals who thrive on challenge and responsibility. This is an opportunity to contribute to our culture and join a company that’s on the move.

We live the Poppulo values each day, as they are key to everything we do.

• Bring Your Best Self We show up authentically, are self-aware and always strive to be better.
• See it. Own it. Solve it. We proactively innovate and solve for our customers and each other. We set an example with high standards for our work. We foster a culture of learning, acknowledging our successes and our failures.
• Together We’re Better We value and celebrate our diversity. We learn from others, respecting their expertise, and focus on building trust. That’s what makes us a team.

Named a Great Place to Work in 2015, 2016, 2017, 2018, 2019, 2020, and 2021, we are a fast-growing global technology company, with offices in Ireland, the US, and the UK.

Poppulo is an equal opportunity employer.

We disclose your personal information to our private equity sponsor, Vista Equity Partners, and its affiliates, including Vista Consulting Group (collectively, “Vista”), for administration, research, database development, workforce analytics and business operation purposes, in line with the terms of this Privacy Policy. Vista processes and shares your personal information with its affiliates, including other Vista portfolio companies, on the basis of its legitimate interests in managing, administering and improving its business and overseeing the recruitment process and, if applicable, your employment relationship with Four Winds Interactive LLC. If you have consented to us doing so, we also share your personal information with other Vista portfolio companies for the purpose of being considered for other job opportunities in the pooling system, both inside and outside the EEA. Please find a full list of all Vista portfolio companies at: https://www.vistaequitypartners.com/companies/ and Vista’s privacy policy at https://www.vistaequitypartners.com/privacy/ . Where this requires us to transfer your personal information outside of the EEA, please refer to the FWI  Privacy Policy for further details on cross-border transfers. In connection with the recruitment process, your personal data may be transferred outside of the EEA to iCIMS and/or Greenhouse, Hirebridge, LLC and Criteria Corp., which provide applicant tracking and evaluation services. Hirebridge, LLC and Criteria Corp. have agreed to comply with the EU Standard Contractual Clauses to ensure that your personal information is adequately protected whilst outside of the EEA.