Senior Email Marketing Manager

Job description

Level Access is the category leader in digital accessibility, helping organizations ensure their digital experiences are inclusive and compliant with global standards. With $100M+ ARR and a rapidly growing global footprint, we’re scaling fast to meet demand across private and public sectors!

We’re looking for a top-tier Email Marketing Manager to be responsible for the end-to-end strategy and execution of email communications, nurture programs, and lifecycle marketing in HubSpot. This role entails segmenting audiences, orchestrating campaigns, and personalizing content for newsletters, workshops, online seminars, product launches, and customer outreach, ensuring detailed targeting of messages to the intended recipients.

You’ll work cross-functionally with Sales, Product, Customer Success, and Demand Generation to deliver data-driven, AI-enhanced campaigns that improve engagement, accelerate pipeline, and increase customer retention and expansion!

Key Responsibilities

Strategic Planning & Ownership

• Lead the end-to-end email communications strategy, from top-of-funnel campaigns to customer lifecycle programs.
• Partner with Sales, Product, and Customer Success to define targeting priorities and personalize campaigns based on business goals.
• Manage an email calendar covering newsletters, events, webinars, lifecycle journeys, and product launches.
• Work closely with Marketing Ops around systems, data and reporting.

Campaign Orchestration & Execution

• Design and implement multi-channel nurture programs tailored to buyer stages, personas, and customer needs.
• Manage all automated workflows, emails, and triggers in HubSpot.
• Deliver high-performing campaigns, including:
  • Newsletters – segmented and personalized for relevance.
  • Events & Webinars – full comms journey from invitation to follow-up.
  • Customer Communications – onboarding, feature adoption, renewal, and upsell campaigns.
  • Product Launches – targeted updates in partnership with Product Marketing.
• Ensure scalability and consistency using a modular template system (HTML/CSS).

Segmentation, Audience Management & Personalization

• Develop a data-driven segmentation strategy using firmographic, behavioral, and intent data.
• Build dynamic lists, smart rules, and personalization frameworks to improve engagement.
• Integrate product usage data and customer health metrics into segmentation and targeting strategies.
• Leverage AI-driven insights for:
  • Predictive lead scoring and conversion likelihood.
  • Hyper-personalized content recommendations.
  • Automated optimization of send times, subject lines, and CTAs.

Testing, Optimization & Insights (Enhanced)

• Establish a robust testing framework to improve performance across campaigns, journeys, and audiences, including:
  • A/B and multivariate testing for subject lines, CTAs, templates, and personalization.
  • Audience-level testing to refine segmentation strategies.
  • Channel-level tests to optimize webinar, event, and lifecycle comms.
• Collaborate with MOps to build real-time dashboards and report on:
  • Email performance: open rates, CTR, CTOR, bounce, unsubscribe.
  • Funnel metrics: MQL → SQL → opportunity → closed-won conversion rates.
  • Campaign contribution to pipeline and influenced revenue.
• Use insights to continuously optimize nurture programs, segmentation, and audience engagement strategies.

Collaboration & Stakeholder Management

• Product & Product Marketing: Integrate feature usage data into campaigns and deliver targeted product comms.
• Customer Success: Build onboarding, retention, and advocacy workflows based on customer health scores.
• Demand Generation & Content: Ensure campaigns complement top-of-funnel initiatives and content strategy.
• Ops – all systems, data, reports, important metrics and insights.

Governance & Compliance

• Ensure compliance with GDPR, CAN-SPAM, CASL, and global privacy standards.
• Lead deliverability, sender reputation, and domain authentication (SPF, DKIM, DMARC).
• Be responsible for subscription preferences, consent management, and frequency caps.
• Maintain database quality and list hygiene for maximum performance.
• Ensure accessibility.

Qualifications

• 5+ years running HubSpot Marketing Hub (Enterprise preferred).
• Shown success building end-to-end email communications strategies and high-performing nurture programs.
• Expertise in segmentation, personalization, and audience management.
• Experience using AI-driven tools for predictive scoring, personalization, and campaign optimization.
• Hands-on HTML/CSS for email and landing page optimization.
• Strong analytical skills and ability to deliver actionable insights via dashboards and reporting.
• Experience integrating HubSpot with Salesforce, webinar/event tools, and BI platforms.
• Experience in B2B SaaS or enterprise software marketing.

Nice to have

• Familiarity with ABM programs and intent-based targeting.
• Experience leading global programs with regional segmentation and localization.
• Familiarity with Digital Accessibility

Application Process

This is a full-time salaried position with a competitive benefits package, including bonus opportunities and unlimited vacation/FTO. Salary is commensurate with experience.

Level Access is committed to workforce diversity. Equal Opportunity Employer. Copyright 2025, Level Access. All rights reserved.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request