Job description
About RethinkFirst
RethinkFirst is a leading behavioral health technology company working to make mental wellness, education, and support accessible and scalable. Through our suite of cloud-based platforms—including RethinkEd, RethinkCare, and RethinkBH—we serve educators, employers, and providers with tools that deliver measurable, inclusive outcomes.
We’re on a mission to make behavioral health more effective, equitable, and human.
About the Role
The Broker Development Manager (BDM) is responsible for building, activating, and growing RethinkCare’s pipeline through health insurance brokers and broker consulting firms. This role is focused on outbound broker prospecting, relationship development, and early-stage pipeline creation, serving as the front end of RethinkCare’s broker channel motion.
The Broker Development Manager will work closely with Sales, Marketing, and Partnerships to identify high-potential broker partners, educate them on RethinkCare’s value proposition, and generate qualified employer opportunities for the direct or partner sales teams to close.
Key Responsibilities
Broker Prospecting & Relationship Development
Identify, prospect, and engage health insurance brokers, consultants, and brokerage firms aligned with RethinkCare’s target employer segments
Build and maintain a strong broker pipeline through outbound outreach, events, referrals, and strategic campaigns
Educate brokers on RethinkCare’s solutions, use cases, and ideal employer profiles
Position RethinkCare as a trusted, value-added partner in the broker’s benefits ecosystem
Pipeline Generation & Enablement
Generate qualified employer opportunities sourced through broker relationships
Partner with Account Executives to transition opportunities from introduction to active sales cycles
Track broker-sourced pipeline activity, conversion rates, and revenue contribution
Support broker enablement efforts, including presentations, one-pagers, and sales tools
Cross-Functional Collaboration
Work closely with Marketing on broker-facing campaigns, events, and content
Collaborate with Partner Operations and Sales Operations to ensure clean handoffs and accurate CRM tracking
Provide feedback to leadership on broker trends, objections, and competitive insights
Success Metrics
Number of active broker relationships developed
Broker-sourced qualified opportunities and pipeline value
Conversion rate from broker introductions to active sales opportunities
Broker engagement and repeat referrals
Qualifications
3–6+ years of experience in B2B sales, channel sales, broker development, or partnerships (health benefits or HR tech strongly preferred)
Experience working with health insurance brokers, benefits consultants, or employer benefits solutions
Proven ability to prospect, build relationships, and generate pipeline
Strong communication and presentation skills
Comfortable working in a fast-paced, growth-oriented environment
CRM experience (Salesforce preferred)
Nice to Have
Existing broker relationships
Experience selling employer-sponsored benefits, healthcare, or wellbeing solutions
Startup or high-growth company experience
Location: Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OR, PA, RI, TN, TX, VA, WA, WI, WY
Our commitment to an inclusive workplace
RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities.
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