Job description
Company Description
FIJI® Water, natural artesian water bottled at the source in Viti Levu (Fiji islands), is the #1 imported bottled water brand and the top selling premium bottled water in the United States. A product of one of the last virgin ecosystems on the planet, FIJI Water is bottled into iconic square bottles at the source from a vast underground chamber. Through a sealed delivery system free of human contact, FIJI Water is truly untouched, until you unscrew the cap.
FIJI Water is widely available at fine restaurants and hotels, all major retail channels including grocery and convenience, and through an innovative home delivery program. Following the success of the flagship U.S. business, FIJI Water has expanded to more than 75 countries, where the brand’s iconic square bottle is increasingly visible at leading on premise and retail establishments.
Job Description
The International Marketing Manager is responsible for growing the FIJI Water brand and implementing marketing initiatives in Asia and Oceania regions. This is accomplished by planning, executing, and measuring brand marketing activities through managing marketing agencies and collaborating with trade marketing, sales team and distributors in local markets. This position is also responsible for managing packaging label changes and supporting some sales growth initiatives. This position reports to Director of Brand Strategy.
What you will do:
- Manage brand marketing budget through planning, tracking, and reporting.
- Translate brand growth plan into consumer-oriented marketing plan by managing agencies and collaborating with sales teams in local markets
- Manage marketing agencies in assigned international markets through aligned scope of work, performance KPI, providing guidance on campaign planning, execution and measurements.
- Lead strategy development for social media and digital advertising. Subject matter expert of social media ecosystem in prioritize markets such as China and Korea.
- Lead event planning by setting KPI and providing guideline.
- Manage packaging label changes to comply with local regulation also minimize operation cost.
- Collaborate with trade marketing and sales team to support growth opportunities, such as brand partnership, online to offline activation.
Qualifications
What you will need:
- Bachelor’s degree required, marketing major preferred
- 5+ years of experience in brand marketing
- Strong organizational and multi-tasking skills
- Self-starter and highly motivated
- Proficiency in Microsoft Office Suite
- Experience in International marketing (Asia, Oceania) with experience in China social marketing and social commerce strongly preferred
- International Travel required
Professional Characteristics:
- A results-oriented self-starter who takes initiative without being asked and has a strong sense of urgency; flexible and adaptable to change
- A good communicator that respect and understand culture differences from country to country and form a good work relationship with our distributors in Asia and Oceania.
Ability to work cross-functionally without significant supervision and within timelines, with strong attention to detail.
Additional Information
Our FIJI Water Contribution:
- Competitive benefits package (salary plus bonus)
- Hybrid working
- Opportunity for development and internal mobility
- Wonderful Giving - allowing you to donate company money to a cause of your choice
- Wonderful Neighbor - Staff spend a day in the community helping with various projects
- Company focused on wellness and health
This is an exciting time to be a part of FIJI Water, as we transform our business to ensure we meet our customer’s needs. This role also offers growth and development opportunities that come with working for a large, global organisation. Join a team where innovation is encouraged, ideas are celebrated, and every drop of progress matters. You won’t just manage a territory – you will help to sustain a legacy!
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