RAPP

We’re a global precision marketing agency established in 1965, with headquarters in New York and offices in over 30 countries. We’re part of the Omnicom Group. We help clients grow by connecting data with empathy to create personalized experiences that encourage action. We focus on customer value transformation, first-party data activation, digital transformation consulting, consumer loyalty, and acquiring and retaining quality customers. This includes work in CRM, social media, digital advertising, mobile, and e-commerce. Campaign magazine recognized us as their Global Digital Transformation Agency of the Year.

We use three main solutions to achieve this:

• Datify: Our data solution helps clients use their own customer data. We assist with planning, platform setup, and data enrichment, all while prioritizing privacy and security.
• Maistro: This decisioning tool combines human insight with machine intelligence to optimize marketing budgets. It helps create unified customer journeys, assess the value of customer actions, and measure marketing campaign impact to automate decisions.
• Artbot: Our content solution creates and optimizes marketing content efficiently. It uses atomic design systems and combines AI with human creativity to broaden content possibilities.

We also offer MiQ, a tool that measures how customer-centric a brand is.

Our mission is to connect precision with empathy. We believe that truly understanding individuals leads to deeper engagement and client growth. We champion solutions that grasp individual needs, beliefs, behaviors, and aspirations, rejecting broad generalizations in marketing. As we say, “understanding is empathy,” and “we work for individuals.”

We have between 1,001 and 5,000 employees worldwide. We believe the individual is at the heart of what we do, and our combined talent drives our impact. We encourage everyone to bring their unique perspectives to build connections, which leads to meaningful work, rewarding careers, and growth opportunities. We call our employees “fearless superconnectors,” noting that our team includes experts in everything from technology and marketing sciences to healthcare. Our inclusive and diverse work environment respects and celebrates differences. We support career progression and talent development through regular one-on-one sessions with managers. We foster a collaborative work environment, often using a hybrid model that balances in-office and remote work.

We offer a range of employee benefits and perks, which can vary by location and role. Some common benefits include:

• Hybrid work, often allowing two to three days of remote work each week.
• Health, vision, and dental insurance.
• 401(k) retirement plan.
• Stock options.
• Healthcare and dependent flexible spending accounts.
• Vacation, sick, and personal days.
• Positive activism days.
• Paid parental leave.
• Disability benefits.
• Some regions offer customized benefits packages, like access to the Benefitsy portal in Hamburg for options such as Urban Sports, Spotify, REWE, Sixt, and IKEA.

Additionally, we provide access to the LinkedIn Learning catalog, which has over 20,000 courses for professional development. We also offer an annual “Me day” for personal growth and an “Us day” for giving back to the community.