Job description
Company Description
Keystone Fireworks is a premium private label fireworks retailer with 11 locations across Pennsylvania. We differentiate ourselves through a clean, family-friendly in-store experience and high-quality branded products. As a highly seasonal business (80% of sales occur in the week leading up to July 4th), we’re backed by private equity and focused on strategic growth.
Location: Remote
Duration: ~4 week project(initially)
Start Date: ASAP
Rate: $60-65/hr
Job Description
We’re ready to build our first comprehensive digital and social media strategy but need expert guidance to chart the right course. With a strong foundation in traditional marketing (billboards, direct mail, radio) and excellent first-party customer data, we’re positioned to expand our digital presence—but we need a strategist to show us how.
What You’ll Do
- Audit our current digital presence and analyze the competitive landscape
- Develop a comprehensive digital and social media strategy that accounts for platform advertising restrictions (Meta/Google prohibit promotional fireworks ads)
- Identify optimal channel mix across Instagram, TikTok, SEO, and emerging platforms
- Create a content strategy that drives engagement and store traffic while navigating regulatory constraints
- Build a measurable roadmap with KPIs tied to in-store sales and website engagement
- Recommend staffing and execution requirements for ongoing implementation
- Develop a data-driven business case with ROI projections for private equity stakeholders
- Provide actionable next steps for Q1-Q2 2025 leading into peak season
Qualifications
What We’re Looking For
- 5+ years of digital marketing strategy experience, preferably with retail or seasonal brands
- Deep expertise in digital (SEO/Google) and social media strategy (Instagram, TikTok) and organic content approaches
- Experience working with regulated industries or navigating advertising restrictions
- Strong analytical skills with ability to build ROI models and business cases
- Understanding of SEO and content marketing strategies
- Proven track record developing strategies that drive measurable business results
- Ability to work independently and translate strategy into actionable execution plans
- Comfort presenting to senior leadership and private equity stakeholders
Nice to Have
- Experience with hyper-seasonal businesses
- Background in brick-and-mortar retail marketing
- Knowledge of geotargeted marketing campaigns
- Familiarity with QR code marketing and in-store to digital experiences
Additional Information
What Success Looks Like
By the end of this engagement, you’ll have delivered a clear, actionable digital strategy that:
- Identifies which channels to prioritize and why
- Defines content approach that complies with platform regulations
- Outlines measurable goals and KPIs
- Provides implementation roadmap with timeline and resource requirements
- Includes ROI projections to support investment decisions
About Working with Keystone
- Small, nimble team with direct access to leadership (you’ll work closely with our President and Product/Merchandising lead)
- Freedom to define the strategy—we know we need expert guidance
- Strong existing customer data infrastructure to inform recommendations
- Healthy marketing budget with leadership buy-in to invest in the right approach
- Opportunity to shape the digital foundation of a growing retail brand
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.
