Job description
You’ll love this role if you are the kind of person who…
- Gets excited about AI video tools like HeyGen, Synthesia, or similar avatar creation platforms
- Has real estate in your DNA - you’ve lived the agent/client experience and understand the industry deeply
- Thinks like a teacher - always asking “What questions do our audiences have?” and turning those into educational content
- Loves the challenge of scaling content creation using technology instead of relying on people to be on camera
- Understands that educational content builds trust and trust converts to business results in real estate
- Gets energized by data and metrics - tracking video performance, website traffic, and lead generation from content
- Enjoys working with multiple audience types and tailoring content to speak to each group’s specific needs
About The Role
We need someone who can become our AI Video Content Specialist - creating educational videos on behalf of our team members using AI avatar technology. You’ll be driving community management and social media engagement through systematic content production that serves our three distinct audiences.
Your Mission: Transform our team’s expertise into consistent, educational video content using AI tools, specifically creating avatar-based videos that teach, inform, and build trust with:
- Houston Real Estate Agents (recruitment focus)
- Past & Current Clients (referral focus)
- Prospective Clients (lead generation focus)
This role is perfect for someone who loves the intersection of technology and education - using AI to scale expertise rather than relying on team members to create content themselves.
What You’ll Be Doing
Core Responsibilities:
- Create 3-5 AI-generated educational videos per week using tools like HeyGen to feature our team members’ avatars
- Develop comprehensive question database from all three audience types and systematically answer them through video content
- Manage AI avatar creation and voice cloning for team members (Paige Martin and others) to build consistent video library
- Write compelling educational scripts that align with “They Ask, You Answer” methodology and our brand voice
- Optimize video distribution across Instagram, LinkedIn, YouTube, and Facebook with platform-specific formatting
- Track and analyze performance metrics tied to our business goals: webinar attendance, website traffic, lead generation
- Collaborate with leadership to identify trending questions and market insights that should become content
Content Categories You’ll Master:
- Market Education: Houston real estate trends, neighborhood guides, buying/selling processes
- Agent Development: Training content, best practices, team culture showcases
- Client Resources: Home maintenance, market updates, vendor recommendations
- Problem-Solving: Honest discussions about challenges in Houston real estate
What Success Looks Like
Month 1-3:
- AI Avatar Setup: Create functioning avatars for 3-5 team members
- Content System: Establish production workflow generating 12+ videos monthly
- Audience Alignment: Create content specifically addressing each of our 3 audiences
Month 4-6:
- Traffic Growth: Measurable increase in website visitors from social media (target: 300+ monthly)
- Lead Generation: Videos driving webinar registrations and guide downloads
- Engagement Quality: Comments and DMs asking “How do I learn more?” rather than generic likes
Month 7-12:
- Business Impact: Content directly contributing to agent recruitment, client referrals, and prospect conversion
- Efficiency Gains: Streamlined production allowing for 5+ videos weekly with consistent quality
- Thought Leadership: Houston Properties recognized as educational authority in Houston real estate
About Houston Properties Team
We’re a Houston-based real estate team obsessed with education and transparency. Our core values - Accountable, Care, Coachable, Knowledge, Transparency - guide everything we do.
Our Challenge: Our agents don’t create content reguarly (as they are out serving client), but our expertise needs to reach three distinct audiences. We need someone who can use AI technology to scale our knowledge into consistent, educational video content.
Our Opportunity: Become the most trusted educational voice in Houston real estate by systematically answering every question our audiences have.
How to Apply
PLEASE DON’T APPLY UNLESS:
- You have 3+ years of direct residential real estate experience (as agent, team member, or working with agents/brokerages)
- You have hands-on experience with AI video creation tools
- You’re excited about creating educational content, not promotional content
CRITICAL: We will not consider candidates without significant real estate industry experience. If you’ve never worked as a real estate agent or directly with real estate professionals, this role is not for you.
Technical Skills:
- Hands-on experience with AI video creation tools (HeyGen, Synthesia, Runway, or similar platforms)
- Understanding of avatar creation, voice cloning, and text-to-video workflows
- Video editing and post-production skills for final polish and branding
- Familiarity with “They Ask, You Answer” content methodology or similar educational marketing approaches
Real Estate Background (MANDATORY):
- 3+ years direct experience in residential real estate - as an agent, team member, or working directly with agents/brokerages
- Deep understanding of real estate sales process, terminology, and client pain points
- Experience with real estate lead generation, conversion, and client lifecycle
Content Creation Skills:
- Strong writing ability - creating scripts that sound authentic and educational (not salesy)
- Research skills - identifying customer questions and turning them into content ideas
- Project management - maintaining consistent content calendar and production schedule
- Data analysis - connecting content performance to business outcomes
Mindset Requirements:
- Real estate industry passion - you understand the challenges agents and clients face because you’ve lived them
- Technology-forward thinking - excited about AI tools rather than intimidated
- Educational approach - prefer teaching over selling
- Systems-oriented - build repeatable processes rather than one-off content
- Results-focused - care about business metrics, not just vanity metrics
What We Offer:
- Competitive Base Salary
- Performance Bonuses
- Technology Budget
- Fully Remote:
- Professional Development
- Autonomy
