Job description
About The Company
goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life.
Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.
About You
You’re a conceptual thinker and a highly collaborative visual creative with a sharp eye for what’s now and what’s next. You’re fluent in social trends and know how to translate strategy into breakthrough visuals. You love building ideas from the ground up, creating campaigns that push boundaries while staying grounded in brand. You can take the lead with confidence, and you thrive in a fast-paced environment where no two days (or posts) are alike.
About The Role
The Art Director will serve as the right hand to the Creative Director, leading social art direction and collaborating across teams to concept and execute seasonal campaigns for goop beauty and G. Label (as needed). This role will shape the visual identity of our social presence, driving forward high-impact content rooted in storytelling and cultural relevance. You will partner with creative, social, and marketing teams to create cohesive, engaging rollouts for product launches and brand initiatives across all platforms.
Responsibilities include:
- Partner closely with the Creative Director to support and elevate campaign concepts, bringing innovative and ownable creative ideas to the table
- Lead art direction for goop’s social channels, working hand-in-hand with the social and content teams to create a best-in-class visual presence, and taking the full lead on social media campaign productions when needed
- Concept and pitch campaign visuals and activations for seasonal beauty and fashion launches
- Build and present decks for internal and external use, pulling research and visual references to support creative strategy
- Collaborate with social and brand teams to develop rollout strategies for goop beauty and G. Label (as needed) launches
- Own the social visual strategy, maintaining consistency across channels while evolving and pushing creative boundaries
- Stay deeply connected to cultural and platform trends, bringing fresh ideas and visual storytelling techniques to the work
Qualifications & Experience
- 5–7+ years of experience in visual design or art direction, ideally with a focus on social and digital content
- A strong portfolio of brand work across social, editorial, and campaign
- Expert-level design instincts with a deep understanding of photography, layout, typography, and motion
- Hands-on experience creating for Instagram, TikTok, Pinterest, and emerging platforms
- Strong experience in managing internal teams and on-set production teams
- Proven ability to translate strategic objectives into inspiring, platform-specific creative
- Experience collaborating cross-functionally with marketing, social, creative, and external partners
- Skilled in multi-tasking, highly organized, with strong presentation skills and the ability to build beautiful decks
- Passion for beauty, fashion, wellness, and the goop aesthetic
FAQ
- Compensation: $120,000 - $140,000 + Equity. This is a full-time, exempt role. Please note that this range represents the low and high end of the anticipated base salary range for the Los Angeles, CA-based position. Goop, in good faith, reasonably expects to pay the position within this salary range. Goop provides the salary range in compliance with all applicable federal, state and local laws. The actual base salary will depend on numerous factors such as: experience, training, knowledge and skills, and if the location of the job changes.
- Benefits: Generous health benefits package, fertility benefits and paid parental leave.
- Perks: “goopcation” paid company summer break, generous goop discounts, special offers with brand partners, access to custom lifestyle resources and events, and a beautiful workspace in Santa Monica
- Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee’s growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. We are in office Tuesdays and Thursdays, as well as Mondays for those within a 15-mile radius of our Santa Monica office.
goop is an Equal Opportunity Employer. goop does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. All information provided by the applicant is collected, stored and processed in accordance with the terms of our CCPA Notice for Job Candidates. J ob Disclosures: No applicant disclosures related to physical requirements or ADA-related considerations are relevant for this role.
