goop

We started as a weekly newsletter in the fall of 2008 by Gwyneth Paltrow. Since then, we’ve grown into a business that offers our own beauty and fashion lines, curated selections from other brands, a podcast, TV shows, live events, and retail stores.

We provide products, tools, tips, and expert advice to help women pursue personal growth and well-being. We curate content and products in beauty, wellness, style, and culture.

Our offerings include:

• goop Beauty, our line of products for skin, hair, and body, like the Youth Boost NAD+ Peptide-Rich Cream.
• GWYN (formerly G. Label), a clothing line designed with Gwyneth Paltrow and made in Italy from premium materials.
• Our e-commerce site, which sells our own brands and a curated selection of third-party products from brands like True Botanicals, La Bonne Brosse, TWP, and AGOLDE, covering fashion, beauty, and intimate wellness.
• Editorial content, with stories on style, beauty, wellness, travel, culture, food, and home.
• Media, including “The goop Podcast,” TV shows, and live events.
• Physical retail stores in places like Bond St. and Brentwood.

We primarily operate in the Personal Care Product Manufacturing industry, with an emphasis on lifestyle, online media, fashion, wellness, travel, e-commerce, and luxury goods.

Our mission is to help women become their most curious, expansive, and unapologetic selves. We find what we believe is best in beauty, wellness, style, and culture, bringing together expert knowledge and our unique perspective. Through our stories, curated products, and conversations, we empower women to live fully and on their own terms.

Our culture values individuality, creativity, and new ideas. We celebrate unique contributions and encourage curiosity. We also prioritize our employees’ mental and physical well-being as we work to push culture forward and advocate for conscious living.

We have 51 to 200 employees. Our culture welcomes and celebrates individuality; we believe our team’s unique perspectives drive our growth. We encourage curiosity and new ideas.

Our work environment is dynamic, creative, fast-paced, and collaborative. We prioritize our employees’ mental and physical well-being. Our teams are often small and make a big impact, focusing on strong leadership, building relationships, and excellent operations. We use a hybrid work policy to balance in-person and remote collaboration.

We offer a strong benefits package:

• Generous health benefits
• Fertility benefits
• Paid parental leave
• “Goopcation,” our paid company summer break
• Significant discounts on goop products
• Special offers with our brand partners
• Access to lifestyle resources and events
• A pleasant workspace in Santa Monica
• Equity options
• A hybrid work policy that supports collaboration, productivity, and employee well-being.