Brand Lead

Job description

Who we are

Humi is the Canadian employment platform. We help Canadian businesses be better employers. Founded in 2016, our all-in-one employment system allows Canadian businesses to manage employee information, onboarding, performance, time off, employee benefits and payroll.

Humi officially joined Employment Hero to accelerate the mission of making employment easier and more valuable, for everyone. Employment Hero has a $2 billion valuation and a presence in 6 countries globally, servicing over 300,000 businesses and more than 2 million employees.

Our DNA

At Humi, we’re proud of our unique DNA.

1. We are Mission First - everything we do (from what we work on, to how we allocate capital and where we focus) is driven by our Mission
2. We are Remote First - we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy
3. We are AI First - we are committed to using AI to accelerate our mission; AI is not just a tool, it’s a fundamental part of how we operate, innovate, and scale
4. We are Apolitical - we do not take a position on political or social topics, unless it relates to our Mission
5. We Live by Our Values - we role model our values 100% of the time
6. We Expect High Performance - we set a high standard and we’re not satisfied with being average

This role

As a Brand Lead, you’ll be instrumental in establishing Humi powered by Employment Hero as the authority on employment in Canada, driving growth through brand fame, creative campaigns, compelling content, and stand-out events.

We are deeply passionate about supporting our community of SMB employers, HR professionals, payroll experts, industry partners and employees. Our audience is core to our Mission to make employment easier and more valuable for everyone and you will need to demonstrate deep empathy when producing resources and campaigns for them.

Your key focus areas will be

• Shaping our local brand story
• Elevating our brand presence in Canada
• Fostering brand loyalty among our target audiences

This will include

• Growing our brand in Canada, building mental availability and differentiating us in the market.
• Leading the development of compelling brand narratives that resonate with SMBs, ensuring consistency and alignment across all content (owned, paid, earned) and channels (website, social, PR, media).
• Developing distinct yet connected campaigns that build trust and preference among Canadian SMB employers (B2B) while growing awareness and usage of our platform among job seekers (B2C).
• Enhancing our understanding of target audiences, overseeing content planning, campaign development and creative direction.
• Continuously assessing and reporting on effectiveness and ROI.
• Working with other members of the Marketing Team across all of our markets to share best practice.
• Collaborating with other teams within the business, including Product, Sales, Commercial Operations and CX.
• Leading and mentoring a growing team.

Who you are

To thrive at Humi, you’ll need to embody The EH Way - operating with focus, agility, and an obsession with impact. For this role, you’ll also bring

• Proven experience working for a startup or scaleup.
• 8+ years’ experience working in a fast-paced marketing environment.
• Hands on experience leading high-performance content, brand and event teams, including brand strategy and execution across digital channels and events.
• Ability to generate and synthesize actionable customer and market insights, using data analysis, customer feedback and research to inform content strategies, improve targeting, and drive business decisions.
• An understanding of digital marketing channels (such as SEM, SEO, Display, Social Media, Affiliate and Email) as well as non-digital channels.
• Proficiency with marketing analytics and automation technology such as Google 360 Suite, Braze, Salesforce and/or Marketo.
• Demonstrable experience reporting campaign effectiveness.
• An obsession with SMB customers and a strong drive for excellence.
• Excellent written and verbal communication skills.

What we can offer

At Humi, we don’t just talk about a better way to work - we live it. Joining Humi means

• You will work remotely, with the flexibility to own your time and impact.
• You will access cutting-edge tools to amplify your work, knowledge and outputs.
• You’ll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life.
• You’ll own ESOP (employee share options) in one of the world’s fastest-growing tech companies.
• You’ll also have access to a wide range of benefits that include: a very generous paternity leave policy, subsidised egg freezing (so you can make the choice that’s right for you, on your terms), a WFH office expense budget, and outstanding learning & development opportunities.

Humi is now officially part of the Employment Hero team. Employment Hero is committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here: https://employmenthero.com/legals/applicant-policy/

Humi is dedicated to fostering an inclusive work environment where everyone can do their best work. We encourage people of all backgrounds to apply.