Job description
In the minute it takes you to read this job description, Bluecore has launched over 100,000 individually personalized marketing campaigns for our retail ecommerce customers!
We are looking for a highly experienced Business Strategist - Consultant to join our team. Our ideal candidate is a gamechanger – a blend of retail ecommerce expertise, analytic prowess, and strong technical skills proven by years of experience at a major retailer. You possess an interest in creating data-led analyses to shape narratives that change behaviors of shoppers and retailers. You will engage with senior executives to understand their business and align objectives that increase clients’ revenue and ROAS. You will work closely with a Bluecore stakeholder to develop analyses and technical views to scale resulting strategies and successes across your client.
The scale of your efforts will be directly informed by the measurable impact of recommended strategies from you and team members. At your core, you thrive in pushing retailers and platforms’ capabilities to their limits, unlocking strategies that deliver the most value to advance key business goals. Your technical knowledge, skills, and abilities enable you to discover and make accessible new uses of our product, ultimately maximizing incremental revenue and adoption of Bluecore’s value proposition.
Responsibilities
- Develop platform-centric strategies that will achieve client goals
- Enable internal and external adoption of platform-centric strategies to achieve client goals through documentation and scaled communication
- Help clients and Customer Success teams know how they’re performing against client goals while informing the Product roadmap with impactful analytic insights and tools
- In partnership with Sales and Customer Success teams, develops deep understanding of customer challenges and success metrics
- In collaboration with Account Managers for top accounts, assists in elevating and delivering business reviews consisting of analysis of Bluecore performance to identify the quantifiable largest growth opportunities and strategies
- Drives client growth by translating data-driven analysis of customers’ marketing campaigns into a value story that leads to improved performance, increased ROAS, and incremental product adoption
- Demonstrates initiative by conducting undirected research, exploring and examining data from a variety of angles to determine hidden weaknesses, trends and/or opportunities
Qualifications
- 10+ years’ experience at retail ecommerce business where responsibilities included directly communicating and presenting to executives on lifecycle marketing executed through addressable marketing channels (website personalization, email, sms, display retargeting, social, OTT apps, etc.)
- Confidence and persuasion needed to work up and down the client internal management structure to influence Bluecore product adoption that drives incremental client revenue through improved retail metrics including retention, order frequency, and AOV.
- Responsible for leading analytic initiatives in support of marketing in the customer lifecycle
- Executive credibility: Presentation skills and experience speaking with C-level executives
- Strategy: Creativity of thought and its applicability to business value
- Analytical thinking: Fluency with analyzing marketing data via commonly used programming languages, a strong understanding of key ecommerce metrics, and knack for translating them to actionable insights
- Product knowledge: You get into the product with quick adeptness and innovative use case
- BS in an analytical field, such as Business, Economics, etc.
- While the primary focus of the job is remotely supporting a highly distributed team across multiple time-zones, occasional travel on short notice will be required. Up to 25% travel may be expected for this role (post-COVID).
Salary Range: $90 to $105 per hour, 40 hrs/week
This will be a 6 month contract position with the opportunity to extend with performance.
Our salary ranges are based on paying competitively for our size and industry. Salary is just one part of our total compensation package that includes equity, perks & benefits, and development opportunities at Bluecore. Individual pay decisions are based on several factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity relative to other Bluecorians. We expect that the majority of candidates who are offered roles at Bluecore to land well within our salary ranges based on these factors.
More About Us:
Bluecore is a multi-channel personalization platform that gives retailers a competitive advantage in a digital-first world. Unlike systems built for mass marketing and a physical-first world, Bluecore unifies shopper and product data in a single platform, and using easy-to-deploy predictive models, activates welcomed one-to-one experiences at the speed and scale of digital. Through Bluecore’s dynamic shopper and product matching, brands can personalize 100% of communications delivered to consumers through their shopping experiences, anywhere .
This comes to life in three core product lines:
Bluecore Communicate™ a modern email service provider (ESP) + SMS
Bluecore Site™ an onsite capture and personalization product
Bluecore Advertise™ a paid media product
At Bluecore we believe in encouraging an inclusive environment in which employees feel encouraged to share their unique perspectives, demonstrate their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences. Bluecore is a proud equal opportunity employer. We are committed to fair hiring practices and to building a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, familial status or veteran status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
