Bluecore

We offer retail shopper identification and customer movement technology to generate incremental revenue for enterprise brands. Our platform transforms anonymous shoppers into known customers and guides them through the purchase funnel.

We use transparent IDs, real-time product data, and point-and-click predictive models to automate hundreds of communications, including email, mobile, site, and paid media messages. We tailor these communications to individual shoppers based on signals, content, offers, recommendations, and timing. Our technology unifies identity, behavior, and product signals to deliver personalized experiences.

It combines Customer Data Platform (CDP) and Experience Orchestration capabilities. This enables clients to manage identification, audience building and segmentation, campaign orchestration, and media integrations from a single platform. The system uses over 20 predictive AI models—from category and discount affinity to next-best purchase and at-risk buyers—to inform 1:1 messaging.

We also provide AI Shopping Agents that assist shoppers with discovery, research, and purchasing. These agents can act as stylists, trendspotters, review summarizers, affinity predictors, researchers, and comparison builders. The AI Shopping Agent Platform offers tools to set guardrails, define voice and tone, align with brand values, monitor conversations in real-time, create custom rules, and ensure security and compliance.

More than 400 brands use Bluecore, including Tapestry, Express, NOBULL, Lenovo, Teleflora, Alo Yoga, Lulu and Georgia, DXL, Wayfair, Gap, Evo, Jcrew, Neiman Marcus, Fender, City Furniture, and CVS. Forrester recognized Bluecore in its Email Marketing Service Providers Landscape Q3 2025. Retailers using Bluecore have seen an average 59% 2-year retention rate, compared to an average of 22% 3-year retention for channel-led strategies.

We have 201 to 500 employees. Our work environment encourages collaboration across teams like Onboarding, Customer Success, Project Management, Strategic Consultants, Technical Account Managers, Data Analysts, Product, and Engineering.

We expect our employees to solve complex challenges, build strong client partnerships, and stay current with industry trends. We foster continuous improvement, learning, and communication among our teams. We emphasize leading with data, crafting clear documentation, and ensuring timely, high-quality outputs, especially in client-facing technical roles.

We offer a competitive compensation and benefits package. We emphasize a strong focus on work-life balance for our employees.