Content Marketing Manager

Job description

Who we are

Humi, powered by Employment Hero, is the Canadian employment platform. We help Canadian businesses be better employers. Founded in 2016, our all-in-one employment system allows Canadian businesses to manage employee information, onboarding, performance, time off, employee benefits and payroll.

Humi officially joined Employment Hero to accelerate the mission of making employment easier and more valuable, for everyone. Employment Hero has a $2 billion valuation and a presence in 6 countries globally, servicing over 300,000 businesses and more than 2 million employees.

Our DNA

At Humi, we’re proud of our unique DNA.

1. We are Mission First - everything we do (from what we work on, to how we allocate capital and where we focus) is driven by our Mission
2. We are Remote First - we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy
3. We are AI First - we are committed to using AI to accelerate our mission; AI is not just a tool, it’s a fundamental part of how we operate, innovate, and scale
4. We are Apolitical - we do not take a position on political or social topics, unless it relates to our Mission
5. We Live by Our Values - we role model our values 100% of the time
6. We Expect High Performance- we set a high standard and we’re not satisfied with being average

This role

Content will make up an important part of our lead generation process in Canada. We’re seeking an experienced content strategist (AKA Content Marketing Manager) to take our brand in Canada to the next level and drive our acquisition of leads organically through our content.

Reporting to the Comms & Content Lead, this role will leverage the success of our global content plans while creating a unique localized strategy for the Canadian market. You will use your copywriting and project management skills to optimise content for organic traffic generation.

Your key focus areas will be:

• Craft compelling content that aligns with the overall business objectives and content themes.
• Write and create a variety of content across the customer journey; thought-leadership reports, guides, videos, blog posts, landing pages, editorial content with PR, script writing for video and/or radio, and paid & organic social content.
• Collaborate with cross-functional teams (design, website, sales, marketing) across the business to drive projects forward and meet deadlines.
• Review and edit content created by other team members or external contributors to ensure accuracy, clarity, and alignment with brand guidelines.
• Manage content calendars and ensure timely delivery of all content initiatives.
• Analyze content performance metrics, derive actionable insights, and continually optimize content strategies for maximum impact.
• Stay up-to-date with industry trends, best practices in content marketing, and emerging media technologies.

Who you are

To thrive at Humi, you’ll need to embody The EH Way - operating with focus, agility, and an obsession with impact. For this role, you’ll also bring:

• Demonstrated 6+ years experience in content marketing, showcasing the ability to effectively leverage content for audience engagement and traffic generation.
• Proficiency in developing diverse content formats, such as articles, thought leadership reports, fact sheets, landing pages, and sales enablement materials, for B2B audiences.
• A strong analytical mindset with experience in defining, tracking, and interpreting content performance metrics (e.g., engagement, leads, conversions).
• Exceptional organizational and project management skills, including meticulous attention to detail, proactive problem-solving, and the ability to manage priorities and delegate effectively.
• A highly motivated and adaptable individual, capable of thriving in a fast-paced environment both independently and as part of a collaborative team.
• Excellent communication skills, with a proven ability to manage multiple projects and a flexible workload.
• Solid understanding of SEO best practices and their application to optimize content for organic reach. Experience with marketing automation platforms (e.g., Marketo) and content management systems (e.g., WordPress) is beneficial.

What we can offer

At Humi, we don’t just talk about a better way to work - we live it. Joining Humi means:

• You will work remotely, with the flexibility to own your time and impact
• You will access cutting-edge tools to amplify your work, knowledge and outputs
• You’ll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life
• You’ll also have access to a wide range of benefits that include: a very generous paternity leave policy, subsidised egg freezing (so you can make the choice that’s right for you, on your terms), a WFH office expense budget, and outstanding learning & development opportunities

Humi is now officially part of the Employment Hero team. Employment Hero is committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here: https://employmenthero.com/legals/applicant-policy/

Humi is dedicated to fostering an inclusive work environment where everyone can do their best work. We encourage people of all backgrounds to apply.