Summary
Join our team at VaynerMedia as a Post Creative Strategist in Tokyo, where you'll engage with consumers across various platforms, listen to daily conversations, and identify cultural trends. You'll work independently and collaborate with regional teams to drive strategy expertise and learn from global experts.
Responsibilities
- Actively engage with consumers across a variety of platforms
- Listen every day, mining comments to uncover opportunities, identify patterns, and find the comments that allow the brand to build momentum and poke with purpose
- Look for cultural trends in the market - things that are happening in the platforms and in culture
- Identify interesting patterns in consumer behavior or culture, interpret quantitative data, and formulate initial insights on people, culture or the category
- Learning the difference between observations and insights and actively working on developing the 'insight' muscle
- Have a good understanding of the different research/ data tools and how to use them
- Can bring the consumer to life in inspiring and new ways that provide creative fodder
- Understand how day-to-day insights ladders into key client objectives, contextualising data in what matters most to clients
- Strong writing skills and are able to succinctly articulate thinking as it relates to consumer insights and cultural trends
- Be resourceful and a self starter, proactively ask questions and implement learnings to the role
