Job description
ABOUT VAYNERMEDIA
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned agency was founded in 2009 and has offices in New York, Los Angeles, London, APAC and LATAM. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
Manager, Analytics
Location: Remote or New York, NY / Los Angeles, CA
Overall Purpose: We are looking for a Manager of Analytics to own the performance and growth analytics function across our clients’ digital programs, with emphasis on Digital Commerce (DTC, Social Commerce, eRetail), SEO performance, and emerging generative search trends. In this role, you will transform complex data into clear, actionable insights – building dashboards, analyzing campaign data, and informing optimization decisions to ensure KPI targets are met. The ideal candidate is equal parts a detail-oriented analyst and a strategic thinker, comfortable collaborating across teams in a fast-paced agency to drive continual improvement in marketing outcomes.
KEY AREAS OF RESPONSIBILITY:
- Track, analyze, and interpret performance data across key digital channels (e.g. TikTok Shop, organic search, CRM, DTC, paid media), translating data into actionable insights that optimize campaigns and drive success
- Develop and maintain comprehensive dashboards and reports to monitor key KPIs (such as conversion rates, ROI, CAC, LTV, organic traffic, etc.) in real time, ensuring marketing efforts are on track to meet targets
- Collaborate closely with cross-functional teams – including social commerce, SEO, media, and client strategy – to define measurement plans, set KPI benchmarks, and inform data-driven optimizations for each campaign
- Lead regular performance review meetings and quarterly business reviews, presenting data-driven results and recommendations to both clients and internal stakeholders in a clear, compelling manner
- Utilize advanced analytics techniques (e.g. cohort analysis, attribution modeling, A/B test analysis, predictive modeling and forecasting) to identify growth opportunities and guide strategic decisions on budget allocation and channel mix
- Ensure data accuracy and integrity by coordinating proper tracking implementation (analytics tags, pixels, etc.) and continually improving data collection processes across platforms and consolidated dashboards
- Stay informed about industry developments in analytics and marketing technology (such as changes in Google Analytics, TikTok’s analytics tools, or AI-driven search impacts) to continually enhance our analytics capabilities.
EXPERIENCE/KNOWLEDGE REQUIRED:
- 4-6+ years in marketing analytics, business intelligence, management consulting, or related fields, focusing on performance marketing data (e.g., campaign analysis, web analytics).
- Proficient in data analysis and visualization tools: advanced Excel (pivot tables, VLOOKUP, macros) and BI platforms like Tableau or Looker.
- Hands-on experience with web and ad analytics platforms (Google Analytics, Google Search Console, HotJar, TikTok/social media insights), including merging data for holistic views.
- Excellent analytical and problem-solving skills; capable of translating complex data into digestible insights and actions for non-technical audiences
- Ability to manage multiple projects and deadlines simultaneously, delivering timely and detailed reports
- Strong communication and presentation skills, confidently presenting findings and recommendations to clients and senior leaders
- Familiarity with SQL, other query languages, and/or Python is a plus, as is experience with marketing mix modeling or predictive analytics
- Proactive, curious mindset with a passion for continuous learning, staying updated on data and analytics innovations (e.g., AI, privacy changes) and performance marketing trends.
