CRO Strategist

  • Remote - Central America

Remote

Marketing

Mid-level

Job description

About us:

Outliant is a fully-remote, US-based, digital product development and startup consulting company, with a team of culturally diverse creators whose exceptional skills and talents help conceive seamless digital products. Our teams exhibit work-play energy that supports individual growth, as well as encourages the freedom of creativity and “thinking outside the box.”

Our Core Values:

  • Pursuit of Excellence: We are extremely competitive, ambitious, and driven to be exceptional – as individuals, teams, and as an organization. There is no standard high enough and we will never settle. We aspire to attract, retain, and empower the very best people.

  • Startup Mentality: Outliant began with 5 startup founders, and startup culture is deep in our DNA. It’s a critical advantage that allows us to move faster, be more resourceful, and empower our team at all levels. We are in the early chapters of our journey.

  • World-Class Remote Collaboration: Outliant is (and always has been) a 100% remote company – we have no offices and our teams are distributed around the world. Given the freedom and autonomy this provides, we require that our people excel in this remote structure.

Seniority Level: Senior

About the Role:

We are seeking a talented and innovative CRO and UX Strategist to join our dynamic team. This role is essential in driving conversion rates and enhancing user experiences through both strategic planning and hands-on execution. The ideal candidate will possess a strong background in user experience design, conversion optimization, and a deep understanding of analytics.

Responsibilities:

  • Strategic Development: Design and implement comprehensive conversion rate optimization strategies that align with business goals and user needs, utilizing data analytics to inform decision-making.

  • Hands-On Design: Create user-centered designs by developing interaction models, wireframes, prototypes, and high-fidelity mockups that enhance user experiences and drive conversions.

  • User Experience Optimization: Analyze user behavior patterns and pain points through session recordings and analytics to develop actionable insights that improve overall user experience.

  • A/B Testing and Experimentation: Lead A/B testing and multivariate testing initiatives, including designing experiments and analyzing results to validate hypotheses and optimize user experiences based on empirical data.

  • Iterative Improvement: Collaborate with cross-functional teams to gather user feedback, iteratively refine strategies and designs, and implement changes that enhance user satisfaction and conversion rates.

  • Stakeholder Engagement: Present strategic insights, design concepts, and CRO initiatives to stakeholders, articulating the rationale behind decisions and fostering alignment across teams.

  • Market Research and Analysis: Conduct market research to identify trends and opportunities for optimization, ensuring that strategies are informed by competitive analysis and user insights.

Requirements:

  • 5+ years of experience in UX design and conversion rate optimization.

  • Strong expertise in design tools (e.g., Sketch, Figma, Adobe Creative Suite) and familiarity with A/B testing platforms (e.g., Optimizely, VWO).

  • Excellent analytical skills with the ability to interpret data and translate findings into actionable strategies for design and optimization.

  • Proficiency in conducting user research, usability testing, and creating user personas and journeys.

  • A diverse portfolio showcasing previous UX design projects and successful CRO case studies.

  • Strong stakeholder management skills to ensure alignment and collaboration across teams and clients.

Nice to Haves:

  • Experience with marketing automation platforms.

  • A/B testing platform experience

  • Familiarity with data analysis tools (e.g., Google Analytics).

  • Experience working in an agile development environment.

What’s in it for you?

As a full-time member of our team, you’ll enjoy:

  • Unlimited PTO

  • Non-working holidays per country of residence

  • Pro-rated 13th-month bonus in select regions

  • Salary increases and performance-based bonuses

  • Referral bonuses

  • Fun and casual work environment

  • Employee engagement activities and virtual gatherings

  • We are a diverse, global team! 🌍

Important Notice

To ensure the legitimacy of job opportunities, we strongly recommend that you solely rely on positions posted here on our official website: outliant.com/careers.

All our current job openings require video interviews conducted in either or both synchronous (via Google Meet) and asynchronous (via Willo) formats. Kindly refrain from accepting offers that appear suspicious. For any inquiries or concerns, feel free to reach out to us via email at [email protected].

Please be assured that we are fully committed to maintaining integrity in our hiring process.

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