Digital Creative Specialist

at Rankings.io
  • $70k-$80k
  • Remote - United States

Remote

Marketing

Mid-level

Job description

We’re looking for a versatile and visually savvy Digital Creative Specialist to join our Paid Ads team. You’ll be responsible for creating scroll-stopping graphics and short-form video edits tailored for paid social campaigns—primarily on Meta and TikTok. This role is ideal for someone who lives at the intersection of design, paid media, and performance-driven content.

You’ll be crafting static creatives and light motion/video assets that help law firms stand out in competitive markets like personal injury, workers’ comp, and criminal defense. From thumb-stopping TikTok graphics to conversion-focused carousel ads, your work will directly influence ad performance and campaign outcomes.

As part of our hiring process, we’re inviting top applicants to complete a paid assignment. You’ll receive a small style guide and asset package to design 3 sample posts for a legal brand. You’ll be compensated for your time.

Please submit your portfolio link in the cover letter section when submitting your application or your resume will not be reviewed- thank you.

Responsibilities:

  • Design paid social graphics for Meta, TikTok, LinkedIn, and YouTube (thumbnails/static only)

  • Edit short-form video clips and repurpose existing footage for all social ad use platforms (no heavy production required) with an emphasis on Meta and TikTok

  • Collaborate with the Paid Ads team to interpret briefs, test variations, and optimize performance

  • Conduct basic creative research and trend monitoring using tools like Meta Ad Library, TikTok Creative Center, etc.

  • Stay current with ad design best practices, platform compliance, and direct-response creative trends

  • Organize and manage creative templates and branded asset libraries

  • Support rapid creative testing by producing multiple design variants per campaign

  • 2+ years of experience in social media design, digital advertising, or a related creative field

  • Strong portfolio of paid social work—portfolio link required to apply

  • Proficiency in Canva and Adobe Creative Suite (Photoshop, Illustrator; Premiere/After Effects is a plus)

  • Basic video editing skills (looping, text overlays, resizing, cutting to music)

  • Comfort designing within strict compliance or industry standards (legal experience is a bonus)

  • Attention to detail, organization, and ability to meet deadlines in a fast-paced environment

  • Strong understanding of performance-focused design—your work should not only look good, it should convert

  • Bonus if you have:

  • Experience creating legal ads or working within regulated industries

  • Familiarity with UGC-style video layouts and native ad aesthetics on TikTok

  • Knowledge of platform-specific ad specs, CTAs, and formatting

  • $70,000 - $80,000 annual salary; pay commensurate with experience

  • Work remotely from home

  • Unlimited PTO

  • 3% match Simple IRA

  • 100% health insurance (including fully employer-funded coverage)

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