Job description
Job Summary:
We’re seeking a data-driven Digital Marketing Analyst to join our growing team. You’ll play a crucial role in providing actionable insights that drive our clients’ digital marketing strategies. The ideal candidate will possess a strong understanding of web analytics, data visualization, and data manipulation, with a proven track record of using data to improve marketing performance.
Responsibilities:
- Analyze website and marketing campaign data using Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker, and BigQuery to identify trends, opportunities, and areas for improvement.
- Develop and maintain dashboards and reports in Looker to visualize key performance indicators (KPIs) and provide clear insights to stakeholders.
- Utilize SQL to query and manipulate data in BigQuery for in-depth analysis and reporting.
- Conduct in-depth analysis of customer behavior, website traffic, and campaign performance to provide strategic recommendations.
- Collaborate with cross-functional teams (e.g., marketing, development, and client services) to implement and track marketing initiatives.
- Ensure accurate data collection and reporting through proper GTM implementation and GA4 configuration.
- Create and maintain documentation for data processes and reporting methodologies.
- Utilize Excel for data manipulation, reporting, and ad-hoc analysis.
Qualifications:
- 2+ years of experience in a digital marketing analytics role.
- Strong proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Experience with data visualization tools, specifically Looker.
- Advanced knowledge of SQL for data querying and manipulation.
- Advanced Excel skills for data manipulation and reporting.
- Experience working with BigQuery or other cloud-based data warehouses.
- Excellent analytical and problem-solving skills.
- Strong communication and presentation skills.
- Ability to work independently and as part of a team.
Bonus Points:
- Experience with other digital marketing platforms (e.g., Google Ads, social media advertising).
- Leverage Python for data automation, scripting, and advanced data analysis.
- Experience with data modeling and statistical analysis.
- Experience with other data visualization tools, such as Tableau, Domo or Power BI.
Salary Range:
The annual salary range for this position is $60,000–$70,000, depending on experience, qualifications, and relevant skills. Compensation will be finalized based on the selected candidate’s demonstrated capabilities and fit for the role.
The above declarations are not intended to be an “all-inclusive” list of duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do thejob. Rather, they are intended only to describe the general nature of the job and be a reasonablerepresentation of its activities.
Any valid, official communication from our recruiters and hiring managers will come via a responsemine.com or an applytojob.com email address. If you receive an email from an account other than an email address with the [email protected] or @applytojob.com, please contact us directly at 404-233-0370 and speak with Amy Rich as you may be a victim of a phishing scam.
