Job description
We are seeking an experienced and creative Digital PR Specialist to join our growing marketing team. In this role, you will be responsible for ideating, executing, and promoting compelling digital PR campaigns that earn high-quality backlinks, brand mentions, and media coverage for our company and clients.
Key Responsibilities:
Brainstorm newsworthy campaign ideas by researching trending topics, analyzing target publications, and identifying unique data and expert commentary opportunities
Develop digital PR strategies encompassing reactive PR, data-driven campaigns, and expert commentary/thought leadership
Create engaging content such as data reports, infographics, surveys, and press releases that resonate with target audiences and journalists
Conduct media outreach to build relationships with journalists, secure press coverage, and earn authoritative backlinks
Collaborate with internal teams such as SEO, content, and account management to align PR efforts with overall marketing goals
Track, analyze and report on digital PR campaign performance metrics including links earned, reach, share of voice, and referral traffic
3+ years of experience in digital PR, link building, and/or media relations roles
Proven track record of ideating and executing creative, data-driven PR campaigns that earn links and coverage
Strong news sense and understanding of what makes a story newsworthy and relevant to journalists
Excellent written and verbal communication skills, with the ability to craft compelling pitches and press materials
Proficiency with PR tools such as Cision, Roxhill, Prowly, Muck Rack for media research and outreach
Solid understanding of SEO fundamentals and how PR supports link acquisition efforts
Ability to build relationships with journalists and adapt communication style across industries and personalities
Comfortable working in a fast-paced environment and jumping on reactive PR opportunities as stories break
Experience with data analysis and visualization is a plus
BA/BS degree in PR, marketing, journalism or related field preferred
If you are a quick-thinking, data-savvy PR professional with a knack for turning ideas into link-worthy news stories, we’d love to hear from you. This role offers competitive compensation, benefits, and the opportunity to make a real impact at an innovative company. To apply, please send your resume, portfolio, and 2-3 digital PR campaign examples
