Job description
When you love what you do, it won’t feel like work. Who says your calling and career have to be mutually exclusive? People who join us at PrecisionAQ are drawn to our agency because of their passion for and commitment to truly cutting-edge and incredible work – they stay for our ethos of wecentricity, the community and collaboration we foster here. Launching clients’ treatments. Changing patients’ lives. Advancing creativity and strategy, improving results and outcomes. We do our best and most innovative work when it’s fueled by purpose and comprised of the unique and varied perspectives and abilities of Effectors across the globe.
At PrecisionAQ, talent is displayed in the work, not flaunted in plumes of conceit. Here, cooperation and wecentricity are what we champion. Are you a self-effacing rock star? A sensible diva? A down-to-earth maestro? Have we got a stage for you. Our people are wildly talented, clever, and inspiring.
As a Digital Strategist you will be responsible for the overall health and management of all things digital and interactive, including, but not limited to: process development and execution, team education, strategy/business setting and continued education of technical and interactive knowledge. Equally responsible for developing and executing innovative, timely and profitable strategic and tactical programs to clients. Responsible for integrating digital into current agency best practices across all departments. Client facing day-to-day lead for a number of East and West Coast clients.
Essential functions of the job include but are not limited to:
Strategic Thinking
- Participates and supports translation of strategy into the digital brand experiences, ensuring initial strategy is maintained in final product or deliverable. This all comes together in crafted POV documents, web analysis decks and strategic imperative sheets.
- Develops creative solutions as it relates to the digital customer experience, brand communications and CRM channels. Recommendations are developed in a web plan
- PowerPoint document that is owned by the Digital Strategist.
- Recommends ways to use digital customer behavior and performance data as a research tool and presents finding in a research audit PowerPoint.
- Involvement in ad-hoc ideation/ innovation activities within business unit
Thought Leadership
- Understands and stays up to date with digital technology, especially digital health and digital marketing
- Effectively uses customer and brand knowledge to write digital strategies and POVs; including new digital, social and mobile channels of communication to create more relevant connections between customers and the brand.
Teamwork and Collaboration
- Educate the internal team on the media and marketing opportunities they afford and influence client investment in these channels; including working knowledge of back-end platforms (CMS, etc)
- Optimizes the strategy and creative product from experience working with digital media partners (internally and externally)
- Is the digital champion, helping educate the internal team and clients on new digital advertising/marketing opportunities and keeps tabs on breakthrough work in the space
Results Orientation
- Leads team to establish appropriate measures of success and criteria for judging
- performance, especially for digital channels
- Develops and reports digital performance metrics, both organic and paid, through
- collaboration with media partners
- Leads developing metrics and analytics insights/reports for clients
- Organizational Development
- Embodies the “digital/mobile first” mindset of the agency and helps instill it in others
- May be required to support new business activity
Client-specific Expertise
- Analysis and reports on the customer’s path-to-engagement, especially at digital, social and mobile touchpoints; uses this framework to present and recommend digital strategies and tactics
- Articulates digital media targeting strategies based on customer behavior-based segmentation
Qualifications:
Minimum Required:
- Bachelor degree
Other Required:
- May require travel domestically including overnight stays 1-2x year
Preferred:
- 4-5+ Health Care and Digital/Interactive
- Digital Strategy/development
- Metrics and Analytics Reporting
- Experience with audience research and user behavior tools and resources
- Social Media Community Management, Reporting
- Strong understanding of all things digital including but not limited to digital marketing, media, technology, metrics and analytics, social, mobile and CRM efforts.
- Microsoft Office, Google Analytics, Tableau
Competencies:
Communication, Analytical thinking, Flexibility, Initiative, Learning, Teamwork, Thoroughness, Time Management
#LI-REMOTE
Precision is required by law in some states or cities to include a reasonable estimate of the compensation range for this role. This compensation range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to: skill sets, experience and training, licensure and certifications, and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Precision, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. This role is also eligible for a discretionary annual bonus, health insurance, retirement savings benefits, life insurance and disability benefits, parental leave, and paid time off for sick leave and vacation, among other benefits.
Reasonable estimate of the current range
$55,000—$70,000 USD
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Precision Medicine Group is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other characteristics protected by law.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Precision Medicine Group at [email protected].
It has come to our attention that some individuals or organizations are reaching out to job seekers and posing as potential employers presenting enticing employment offers. We want to emphasize that these offers are not associated with our company and may be fraudulent in nature. Please note that our organization will not extend a job offer without prior communication with our recruiting team, hiring managers and a formal interview process.
