Job description
Sprinto is a leading platform that automates information security compliance. By raising the bar on infosec, Sprinto ensures compliance, enables healthy operational practices, and allows businesses to grow and scale with unwavering confidence. We are a remote-first company with over 300+ employees, serving 2500+ customers across 75+ countries. Backed by top-tier investors such as Accel, Elevation, and Blume Ventures, we’ve raised $32M in funding, including our most recent Series B round.
The Role:
We seek a Director for Content to spearhead Sprinto’s content vision. This role will shape how Sprinto connects with the market. You’ll be responsible for content strategy, editorial execution, brand messaging, and leading the team, driving impactful, content-driven growth that captivates and resonates.
What You’ll Own
Content Strategy & Vision
- Define and execute a high-impact content strategy aligned with Sprinto’s business goals and go-to-market motion.
- Develop and manage an editorial calendar spanning blog, SEO, long-form content, thought leadership, ABM, and product storytelling.
- Shape and standardise brand voice, messaging, and positioning across channels.
- Build and manage Sprinto’s content properties, including the newsletter, academy, and gated content.
Content Creation & Execution
- Lead the development of high-quality content across multiple formats: blogs, landing pages, whitepapers, ebooks, social posts, and email campaigns.
- Translate complex risk and compliance topics into compelling, actionable narratives.
- Collaborate with product marketing and sales to support GTM launches and sales enablement.
- Drive a content repurposing engine and scale distribution across channels to maximise reach and ROI.
Organic Growth & SEO
- Build and scale Sprinto’s organic pipeline through performance-oriented SEO content.
- Drive visibility and engagement via strategic SEO, content clusters, and site performance.
- Develop brand storytelling across top-of-funnel and mid-funnel assets, including ABM content.
- Run experiments to improve content performance and engagement across segments.
Team Leadership
- Lead and mentor a team of content writers, editors, and freelance partners.
- Establish and track OKRs for the content team.
- Drive editorial quality, speed, and clarity of execution.
- Upskill team members across editorial craft, channel distribution, and content analytics.
Who You Are
Must-Haves
- 7+ years of experience in content roles with at least 3 years in a leadership position.
- Minimum of 3 years of SaaS experience.
- Strong editorial background with demonstrated ability to produce, edit, and guide content at a high quality.
- Proven experience building and owning content strategy for B2B SaaS brands targeting SMB and mid-market segments.
- Hands-on experience running SEO programs and scaling organic growth.
- Deep understanding of how content influences pipeline, sales, and brand equity.
- Skilled in leading teams, collaborating cross-functionally, and shipping content at scale.
- Strong project management, communication, and stakeholder alignment skills.
Nice-to-Haves
- Experience in the cybersecurity, compliance, or developer tools ecosystem.
- Exposure to ABM programs, funnel performance metrics, and campaign-led content.
- Familiarity with tools like HubSpot, GA4, Semrush, Webflow, Clearbit, or similar.
- Experience managing and growing content-led newsletters or editorial series.
Benefits
- Remote-first policy
- 5 days working with flexible hours
- Group medical insurance (including parents, spouse, and children)
- Group accident cover
- Group term life insurance
- Company-sponsored laptop
- Education reimbursement policy
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