Job description
DIRECTOR OF GROWTH (MARKETING TEAM)
Location: Remote | Reports to: CMO
Type: Full-Time
Role Summary
We’re seeking a data-driven Director of Growth to lead Glo’s in-product growth strategy. Reporting into Marketing and supported by a dedicated engineering pod, you will own the roadmap and execution of experiments that improve acquisition efficiency, accelerate activation, and drive monetization and retention. You’ll work cross-functionally with Product, Lifecycle, and Insights to scale trial-to-paid conversion and reduce CAC through product-led growth levers.
Key Responsibilities
Experimentation & Funnel Optimization
- Own the full growth experiment cycle: generate hypotheses, prioritize based on business impact, execute rapid tests, and analyze outcomes
- Drive improvements across the funnel, including:
- Signup and onboarding flows
- Early activation optimization (e.g., first class within 24 hours)
- Trial conversion optimization (in collaboration with Product PM)
- Paywall optimization
- Referral and sharing mechanics to amplify acquisition
- Implement scalable growth loops (e.g., referral sharing, class invites, teacher virality, in-app rewards)
- Instrument and maintain analytics for funnel performance and short-term retention goals
- Partner with Engineering and Product (including Data/Insights) to build internal tools (e.g., feature flagging, analytics hooks) that accelerate iteration velocity
Business & Performance Ownership
- Report against growth KPIs weekly: activation rate, onboarding completion, trial conversion, CAC, and early retention
- Translate marketing goals (e.g., ROAS targets, cost-per-started-trial) into aligned experiments
- Reduce reliance on paid acquisition by scaling acquisition loops and virality mechanics
Cross-Functional Collaboration
- Collaborate with Lifecycle on messaging triggers, CRM-driven experiments, and campaign alignment to drive early engagement
- Apply behavioral insights to segment members and tailor early product experiences that reduce friction and accelerate time-to-value
- Partner with Product to ensure all growth experiments align with long-term UX integrity and technical constraints
What Success Looks Like
- Significant lift in trial-to-paid conversion and first-class start within 24 hours
- Increase onboarding completion rates and early product engagement
- Scalable referral and sharing loops that improve ARPU and reduce CAC
- A documented, repeatable experimentation engine embedded into the development cycle
- Clear alignment across Product and Marketing on growth roadmap and KPIs
Qualifications
- 7+ years of experience in product growth, with 2+ years in a Director-level product growth or PLG role in a B2C subscription or wellness platform
- Proven track record in experimentation, onboarding optimization, and activation strategy
- Deep experience with funnel analysis, user segmentation, and behavioral cohorts
- Strong background in A/B testing, multivariate testing, and holdout design
- Proficiency in tools like Mixpanel, Segment, PostHog, Quicksight, or similar
- Demonstrated success in designing and optimizing onboarding, referrals, and early product touchpoints
- Skilled at working with Engineering and Design in agile environments
- Experience collaborating with Data Science, Lifecycle Marketing, and Behavioral Science functions
- Highly analytical with the ability to distill complex data into actionable strategies
- Strong communicator and collaborator across disciplines
- Metrics-driven mindset; able to move quickly while maintaining UX standards
- Passion for wellness, yoga, or helping individuals improve their health through intentional practice
- Familiarity with leveraging AI and automation to accelerate experimentation, reduce manual overhead, and improve speed-to-insight in product development
Compensation Range: $150,000 - $170,000 + equity
