Director of Content Design

Job description

Intro

The world of finance is full of jargon. The good news is that Pleo is not strictly a finance product. Thousands of people use us as a means to buy the stuff they need to do their job. The exchange of money for goods and services is a part of this. A more significant factor is knowing what you can buy, how to buy, and what to do once you’ve bought it.

It’s Pleo’s place to be clear and understandable. Sure, there are spaces to inject a bit of our brand voice - but not at the expense of clarity. Pleo is a means to an end; we get out of the way. Naturally, most of our product strives for ultimate simplicity, but simplicity is complicated. Often we have to translate a complex business process into an easy interface - and in that interface, copy plays an integral role in its success.

About the role

We’re looking for a Director of Content Design to join our 40+ strong Product Design, User Research & Brand Design team reporting to our Design Director at Pleo. In this role, you’ll join forces with our current Senior Content Designer on a mission to build Content Design as a function at Pleo.

What you’ll be doing

You’ll work hands-on to build and scale a new high-performing Content Design function at Pleo from the ground up, ensuring that our UX content, messaging, and frameworks drive adoption, activation, and retention. Over time, we imagine you’ll lead a team of 4-5 content designers, establish content systems, and deliver clear, effective communication across Pleo’s global markets.

This role is not just about managing - it requires a strong UX content strategist who sets the vision, executes high-impact work, and builds content systems for scale. You’ll work in key product areas while defining the long-term role of content design at Pleo.

You must be comfortable in a fast-moving, scale-up environment, shaping your own role, solving immediate challenges, and structuring content design work for the future.

In the first 6 months, we imagine that you will work on:

• Hiring at least 1 strong content designer, ensuring alignment with business and product needs.
• Auditing our UX content, processes, and workflows, identifying opportunities for improvement and scalability
• Contributing to high-impact UX content work, setting the standard for quality
• Establishing a well-defined vision for the content design function that aligns with our overall strategy and includes measurable goals
• Establishing team processes (critiques, workflows, documentation) to improve content quality and collaboration
• Build working relationships with product design, user research, brand, marketing, localisation and beyond
• Implementing a content testing framework, running several A/B experiments to inform content decisions

In the first 12 months, we imagine that you will work on:

• Fully staffing the content design team with 4-5 designers, balancing expertise and impact.
• Building scalable content systems, reducing reliance on ad-hoc content requests by X%.
• Increasing activation and engagement metrics through well-executed content strategies.
• Creating a content strategy that differentiates Pleo’s voice, reinforcing trust and engagement in fintech and expense management.
• Aligning content strategy across Product, Marketing, and Brand, ensuring consistency.
• Establishing clear prioritization frameworks, ensuring content design work is structured and focused on the highest-impact areas

What you bring

• You have built a content design function from scratch before, not just inherited a well-oiled machine
• Familiar with ‘hands-on’ execution in high-impact UX content work. Not just managing, but actively shaping and delivering critical product experiences
• Knows how to coach and mentor to elevate the team’s skills, gives strong feedback, and makes content a company-wide strength
• Experience working in a scale-up or startup, where processes were still evolving. Comfortable with ambiguity and fast-paced environments
• Knows how to balance self-serve SMB users and enterprise sales-led customers, and can adapt content strategy across different buyer journeys.
• Understands fintech, compliance, or finance-related products and knows how to make complex financial workflows easy to understand
• You have previously implemented content testing frameworks, used analytics tools (e.g., Looker) to track and optimize, and can prove real business impact from content work

Extra bonus points if:

• You speak more than one language or have experience with localization operations - Not required, but a major plus.
• Familiar with UX content tools like Ditto or Frontitude. Tools we don’t use yet, but are interested in exploring

Show me the benefits!

• Your own Pleo card (no more out-of-pocket spending!)
• Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office 🍜
• Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis
• We offer 25 days of holiday + your public holidays
• For our Team, we offer both hybrid and fully remote working options
• Option to purchase 5 additional days of holiday through a salary sacrifice
• We use MyndUp to give our employees access to free mental health and well-being support with great success so far  ❤️‍🩹
• Access to LinkedIn Learning - acquire new skills, stay abreast of industry trends and fuel your personal and professional development continuously
• Paid parental leave - we want to make sure that we’re supportive of families and help you feel that you don’t have to compromise your family due to work 👶

Why join us?

Working at Pleo means you’re working on something very exciting: the future of work. Our mission is to help every company go beyond the books. Pleo itself means ‘more than you’d expect’, and it’s been the secret to our success over the last 8 years. So it’s only fitting that we’d pass this philosophy onto our customers to help them make the most of their finances.

We think company spending should be delegated to all employees and teams, that it should be as automated as possible, and that it should drive a culture of responsible spending. Finance teams shouldn’t be siloed from the rest of the organisation – they should work in unity with marketing, sales, IT and everyone else.

Speaking of working in unity, our values tell the story of how we work at Pleo. We have four core values, the first of which is ‘champion the customer’, which means we address real pain points that businesses face. Next up is ‘succeed as a team’, which highlights how our strength lies in our diversity and trust in each other. We also ‘make it happen’ by taking bold decisions and following through to deliver results. Last but not least, we ‘build to scale’, creating lasting solutions that address today’s challenges and anticipate tomorrow’s needs.

So, in a nutshell, that’s Pleo. Today we are a 850+ team, from over 100 nations, sitting in our Copenhagen HQ, London, Stockholm, Berlin, Madrid, Montreal and Lisbon offices —and quite a few full-time remotes in 35 other countries! Being HQ’d out of Copenhagen means we’re inspired by things like a good work-life balance. If you don’t work in the office with us, we’ll help you set up the best remote setup possible and make sure you still have time to connect with your team.

About your application

• Please submit your application in English; it’s our company language so you’ll be speaking lots of it if you join 💕
• We treat all candidates equally: If you are interested please apply through our application system - any correspondence should come from there! Our lovely support isn’t able to pass on any calls/ emails our way - and this makes sure that the candidate experience is smooth and fair to everyone 😊
• We’re on a mission to make everyone feel valued at work. That’s only achievable if our team reflects the diversity of the world around us - and that starts with you, hitting apply, even if you are worried you might not tick all the boxes! We embrace and encourage people from all backgrounds to apply - regardless of race/ethnicity, colour, religion, nationality, gender, sex, sexual orientation, age, marital status, disability, neurodiversity, socio-economic status, culture or beliefs.
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