Job description
Company Overview
Voted #1 EHR by PC Mag, WRS Health delivers a fully integrated cloud based EMR and practice management solutions to its clients. We bring solutions to physicians by providing constant enhancement of our products and services including EHR, practice management, marketing, patient coordination and billing.
Job Purpose and Role
We are seeking a dynamic, results-oriented Director of Marketing to spearhead strategic marketing initiatives, elevate brand presence, and drive measurable growth across digital and offline channels. This senior leader will define and execute marketing strategy, build high-performing teams, and create standout campaigns that support revenue and customer acquisition goals. The ideal candidate is creative, data-driven, and fiercely competitive—with a passion for innovation and excellence in a high-growth, preferably in a health-tech environment.
Key Responsibilities
Strategic Marketing Leadership
- Design and execute a comprehensive, insight-led marketing strategy aligned with company objectives and market dynamics
- Collaborate with executive leadership to set KPIs, growth goals, and budget priorities.
- Serve as the marketing voice at the leadership table, ensuring initiatives support the broader business roadmap.
Brand & Positioning
- Own the company’s brand vision, voice, and positioning across all channels.
- Ensure brand consistency while identifying new ways to differentiate in a competitive health-tech landscape.
Customer Acquisition & Growth
- Lead integrated demand generation strategies to acquire, engage, and retain customers.
- Launch and refine lifecycle programs that increase customer value and reduce churn.
Digital Marketing & Experience
- Oversee all digital channels, including SEO/SEM, paid ads, email, social, and content strategy.
- Drive UX and CRO initiatives, managing website and interactive content projects that engage and convert.
- Lead the creation of dynamic content experiences like product demos, ROI calculators, and industry tools.
SEO & Web Optimization
- Lead technical and content SEO strategies to boost search visibility and organic performance.
- Optimize WordPress-based website structure, content, and user journeys using advanced tools and analytics.
Marketing Analytics & Reporting
- Leverage HubSpot, Google Analytics, and custom dashboards to track KPIs and campaign performance.
- Generate insight-driven reports and presentations for leadership, guiding marketing roadmap decisions.
- Drive disciplined test-and-learn culture across all marketing functions.
Team & Cross-Functional Collaboration
- Build, lead, and mentor a high-impact marketing team.
- Collaborate closely with Sales and Product teams to align go-to-market strategies and product positioning.
- Provide marketing leadership and execution support for product launches, enhancements, and customer-facing initiatives.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s preferred).
10+ years of progressive B2B marketing experience, preferably with background in SaaS and health-tech industries.
Proven success in developing and executing full-funnel marketing strategies that drive customer acquisition, engagement, and retention.
Strong experience in marketing operations and project management, including planning, execution, prioritization, and delivery of complex marketing campaigns and cross-functional initiatives.
Proficient in CRM and marketing automation platforms (HubSpot required), as well as campaign planning tools and CMS (e.g., WordPress).
Expertise in SEO strategy and execution, including on-page, off-page, and technical SEO.
Has experience in marketing analytics, including KPI tracking, attribution modeling, A/B testing, and dashboard creation (e.g., HubSpot, Google Analytics, Looker, or similar tools).
Exceptional leadership and team management experience, including mentoring, performance management, and team development.
Excellent written and verbal communication skills, with the ability to translate complex data into clear, compelling insights.
Highly organized with excellent attention to detail and documentation practices.
Comfortable working in fast-paced, ambiguous environments, with a bias for action and continuous improvement.
You must be:
- Dynamic – naturally energetic, proactive, and adaptable to changing priorities and market conditions.
- Driven– with a fierce desire to win and elevate your team.
- Creative – capable of generating bold ideas and executing them with excellence.
- Strategic – able to balance big-picture thinking with detailed execution.
- Aggressive in growth mindset– never satisfied with “good enough.”
Location: On-site - Goshen, NY | Worldwide Remote
Hours: Available during standard US business hours (9am-5pm EST or 8:30am-4:30pm EST)
This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure proper operations of the department.
