Job description
Company Description
Our client is a fast-growing platform supporting small businesses and hourly teams with tools for scheduling, payroll, and communication. With over 100,000 businesses relying on their solutions, the internal creative team plays a critical role in shaping the brand.
Duration: 3-6 months with potential for extension
Location: Remote in the US
Hours/wk: 15–30 hrs/week(depending on project phase)
Hourly Rate: $70-85/hr
Job Description
Performance Creative Strategy & Test Framework Development
- Partner with the Homebase Growth Marketing Lead, Brand Lead and Creative Director to set strategic direction for performance content
- Define messaging frameworks and media models that balance brand voice with business outcomes
- Help define creative testing methodologies and develop a rhythm of learning that informs ongoing creative decisions.
Creative Briefing & Collaboration
- Develop strategic themes, concepts, and messaging that balance brand voice with performance outcomes.
- Translate strategic direction into clear, actionable creative briefs for internal and external teams
- Coordinate closely with creative, growth, brand, and analytics stakeholders to ensure alignment across teams
- Leverage Homebase’s existing content library while identifying opportunities for new asset creation
In-Market Performance Tracking & Optimization
- Monitor creative performance across Meta and other paid channels with a focus on conversion and subscription KPIs
- Identify trends and outliers, drawing actionable insights from ongoing test-and-learn cycles
- Recommend optimizations to creative execution, audience targeting, and messaging
Creative Asset Strategy & Development Oversight
- Support the development of 4–6 high-impact, mobile-first creative assets per month, including:
- 15–30 second video ads
- Static and carousel image variants
- Ensure assets are designed with platform-specific best practices and conversion goals in mind
Brand–Performance Integration & Thought Leadership
- Serve as a cross-functional advisor to help Homebase teams understand how to balance brand equity with performance imperatives
- Bring a strong POV on where to push creatively, strategically, and tactically
- Guide the evolution of a reliable, fast-moving creative testing system
Qualifications
- 7–10+ years of experience in performance marketing strategy with a strong creative lens
- Proven expertise in B2B growth marketing, especially subscription and conversion-driven campaigns
- Deep experience with Meta ads and mobile-first content optimization ● Strong analytical skills with ability to interpret performance data and translate it into creative insights
- Familiarity with briefing and collaborating across cross-functional teams including creative, growth, brand, and analytics
Key Characteristics:
- Strategic, proactive, and comfortable navigating ambiguity
- Strong communicator and collaborator, able to influence without direct authority
- Curious, iterative, and always looking to improve outcomes through testing and insight
- Creative-minded with a performance-first mentality
Additional Information
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.
