Job description
Analytic Partners is a global leader in commercial measurement and optimization, turning data into expertise for the world’s largest brands for almost 25 years.
Our holistic approach to decisioning is powered by our industry-leading platform and team of experts, who help leaders make better decisions, faster – unlocking business growth and creating powerful customer connections.
With clients in 50+ countries and global offices across New York City, Miami, Dallas, Dublin, London, Paris, Singapore, Shanghai, Munich, Sydney, Melbourne, Charlottesville and Denver, we’re growing fast. And we’re looking for top talent to join us in shaping the future of analytics.
To learn more about what we do, visit analyticpartners.com – and see why we’re recognized as a Leader in the industry by independent research firms Forrester and Gartner.
What you’ll be doing:
The Marketing Director will be responsible for developing and executing comprehensive marketing programs focused on building our company’s brand presence, generating qualified leads, and driving revenue through targeted ABM campaigns. The ideal candidate will have a proven history in a technology or B2B services industry with expertise in field marketing, digital marketing, brand management and product marketing. This role requires close collaboration with demand generation, sales, and customer engagement teams to deliver high-impact marketing campaigns to potential customers in need of a marketing measurement solution. This role reports to the Vice President of Marketing and requires a dynamic, “can-do” leader who is ready to roll up their sleeves, drive impactful initiatives, enhance team efficiency, and deliver meaningful results.
Strategy & Planning: Partner with the VP of Marketing to design and execute comprehensive marketing campaigns that align with the company’s sales objectives and growth goals. Track, analyze and report on campaign effectiveness, making data-driven recommendations for improvement. Partner with head of demand generation, sales, and customer engagement teams to ensure alignment across the buyer’s journey and develop go-to-market strategies that effectively address our target market’s needs.
Brand Building & Thought Leadership: Lead field marketing and content development programs that enhance Analytic Partners’ brand identity and voice, ensuring strong differentiation in the marketplace through strategic messaging and content marketing strategies, including whitepapers, articles, case studies and paid/earned thought leadership pieces. Ensure marketing maintains a leading voice of influence in strategic decision-making.
Collaboration & Leadership: Work cross-functionally to implement cohesive strategies and hold teams accountable for ongoing improvement. Provide mentorship and foster a collaborative environment to maximize impact.
Marketing Objectives & Measurement: Define marketing goals and establish mechanisms to evaluate impact on revenue, brand perception, and success metrics. Balance short-term demands with long-term strategic growth and ensure alignment with overall business priorities.
What we look for in you:
- 10+ years of professional marketing experience, with a strong focus on marketing, content development and lead generation for B2B organizations in technology, SaaS, or consulting services industry.
- Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
- Proven experience in running successful multi-channel marketing campaigns and driving revenue through targeted marketing efforts through email, SEM, paid advertising, ABM, and content marketing.
- Strong understanding of technology consulting or SaaS space with the ability to communicate complex service offerings in a clear, compelling way.
- Demonstrated success in lead generation, sales funnel optimization, and campaign management.
- Demonstrated experience in product marketing and sales enablement is a plus.
- Proven ability to define and execute both tactical and strategic marketing initiatives in complex environments.
- Experience developing marketing strategies from the ground up and optimizing organizational processes for efficiency and impact.
- Strong understanding of digital marketing channels, analytics, and measurement of marketing impact.
- Demonstrated ability to lead and inspire others, fostering collaboration and accountability.
- Excellent communication, negotiation, and people skills.
Our differentiator is – Our People! We hire the brightest talent and develop them into leaders. We foster a culture of PEOPLE, PASSION and GROWTH.
People: We value our people, customers, and partners
Passion: We love what we do
Growth: Unlimited growth means unlimited potential
AP is a customer-focused, team-oriented organization where innovation and results are rewarded, and individuals can chart the course of their own careers.
As a woman founded and led company, this has meant supporting a meritocracy where everyone has opportunities to achieve their best and ensure we foster an environment of diversity, equity, and inclusion. In practice this means we will not only work to recruit a diverse workforce, but also maximize the full potential of all of our people. You can read more about our commitment to DEI here
Additionally, Analytic Partners participates in the E-Verify program in certain locations, as required by law.
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