Job description
Clean luxury. Better for you. At Everlane, we believe luxury should be as effortless as it is conscious. We partner with ethical factories, work with premium, sustainably sourced materials, and strive to leave the industry cleaner than we found it. There’s still much to do, and we’re excited to grow a team of motivated humans ready for the challenge. The journey toward better continues.
The Growth team at Everlane is responsible for acquiring new customers by showcasing our brand and products in a compelling, data-driven way. We’re a dynamic, collaborative team that combines creative storytelling with analytical rigor to drive measurable growth. From brand awareness campaigns to performance marketing, we play a critical role in building Everlane’s community and fueling the company’s long-term success.
The Director of Paid Media will lead our paid media program across both brand and performance channels, driving customer growth through initiatives that increase awareness, generate intent, and convert new customers. This role is ideal for a strategic, hands-on leader who thrives in a fast-paced environment and is comfortable balancing high-level planning with tactical execution. You’ll leverage data and customer insights to inform strategy, optimize creative content, and manage testing roadmaps while leading a sizable budget to acquire new customers at scale.
This role reports directly to the Vice President of Digital and has two direct reports. You’ll also oversee key agency partnerships and work cross-functionally with teams including Creative, Merchandising, and Analytics to drive integrated and impactful marketing initiatives.
Your day-to-day:
- Own Everlane’s customer growth engine, drive the strategy behind existing channels, identify and launch new channels that engage our target customer.
- Build full funnel marketing approach to drive brand awareness, consideration and conversion.
- Develop strategies for current and new channels including, but not limited to: CTV, video, OOH, social platforms, podcast, DM, search and SEO.
- Determine the optimal customer acquisition approach by channel, balancing CAC and customer LTV by product, category, and promotional vehicle.
- Work closely with Creative and Brand teams on asset development for both performance and awareness campaigns. Develop creative testing plans that leverage best practices and iterate within Brand guidelines.
- Partner closely with Brand teams and external agency partners to determine optimal media plans for awareness campaigns. Brief creative team on appropriate asset deliverables by channel.
- Manage the paid team, guiding them to make informed optimizations and operate at a high level. Integrating performance across the team to support holistic performance that magnifies the individual parts.
- Own channel and customer acquisition KPIs, reporting, and presenting to senior management. Consistently push for new investment that supports growth.
- Grow and develop relationships with our agency partners as well as key platforms. Pending results of an RFP, onboard a new agency partner.
- Collaborate with the Data team and external agencies and platforms on all things tracking and measurement. This includes Media Mix Modeling to determine optimal spend allocation across media channels, as well as lift tests to measure channel incrementality.
- Partner with Product, Engineering, and Site Merch teams on tests to maximize conversion.
- Stay on the pulse of the ad tech landscape, maintain close relationships with leading tools and platforms, and represent Everlane at industry events
We’d love to hear from you if you have:
- 10+ years of experience in media, including upper-funnel and performance marketing, preferably in a consumer retail or e-commerce environment.
- Experience building and leading high-performing digital and media marketing teams.
- Strategic leadership experience hiring and managing agencies to deliver on brand goals.
- A proven track record of driving customer growth across organizations of various sizes and industries.
- The ability to analyze data, model channel and customer forecasts, and identify key opportunities for growth and improvement.
- A strong work ethic, intellectual curiosity, and a commitment to continuous improvement.
- A deep understanding of attribution analysis, including MMA and incrementality.
- Familiarity with Looker (a plus, but not required).
- A genuine passion for Everlane.
The Fine Print:
LA: This is a full-time role based in our Los Angeles Creative Studio located in the Arts District. We are on a hybrid schedule, with at least three days in the office per week, Tuesdays through Thursdays.
California Residents: At Everlane, we carefully consider a wide range of compensation factors, including your background and experience. These considerations can cause your compensation to vary. The annual compensation range for this role is $128,000 - $171,000. This range is based on the Los Angeles geographic area and the actual pay may vary depending on your skills, qualifications, experience, and geographic location.
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